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Planet Fitness
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National advertising fund expense

National advertising fund expense

Planet Fitness·Business Segments·1 segment·Rolls up to National advertising fund expense

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Data sourced from SEC filings — methodology

OpenCapital is not affiliated with or endorsed by the U.S. Securities and Exchange Commission (SEC). All data is sourced from publicly available SEC filings.

Segment	Q1 '25	Q2 '25	Q3 '25	Q4 '25	Q1 '26
Franchise	$21.94M	$22.78M	$21.43M	$21.43M	$32.22M
Total	$21.94M	$22.78M	$21.43M	$21.43M	$32.22M