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Wendy's WEN Wendy's International — Advertising funds expense
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Where this comes from
Reported directly by Wendy's in its filing.
Tagged under the XBRL concept wen:Advertisingfundsexpense.
The source filing: Wendy's’s 10-Q, filed August 7, 2026.
- Filed
- Aug 7, 2026, 4:15 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q3 2026
- Accession
- 0000030697-26-000116
| Line item | Three Months Ended / June 28,2026 | Three Months Ended / June 29,2025 | Six Months Ended / June 28,2026 | Six Months Ended / June 29,2025 |
|---|---|---|---|---|
| Wendy’s International revenue | $39,266 | $38,850 | $76,193 | $73,571 |
| Wendy’s International expense | ||||
| Cost of sales | 5,670 | 7,263 | 12,423 | 14,195 |
| Advertising fund expense (a) | 10,459 | 10,159 | 19,530 | 20,071 |
| General and administrative | 7,392 | 6,700 | 15,617 | 13,137 |
| Other segment items (b) | 3,822 | 1,502 | 6,121 | 3,498 |
| Wendy’s International adjusted EBITDA | $11,923 | $13,226 | $22,502 | $22,670 |
Item 1. Financial Statements.
FAQ
- What is Wendy's's wendy's international — advertising funds expense?
- Wendy's (WEN) reported wendy's international — advertising funds expense of $10.46M in Q2 2026.
- How has Wendy's's wendy's international — advertising funds expense changed year-over-year?
- Wendy's's wendy's international — advertising funds expense increased by 3.0% year-over-year, from $10.16M to $10.46M.
- What is the long-term trend for Wendy's's wendy's international — advertising funds expense?
- Over 3 years (2022 to 2025), Wendy's's wendy's international — advertising funds expense has grown at a 9.7% compound annual growth rate (CAGR), from $30.94M to $40.9M.
- What does wendy's international — advertising funds expense mean?
- Reflects the expenditures incurred by the international segment to support brand marketing and promotional activities funded by franchisee contributions. This metric tracks the investment intensity in brand awareness and customer acquisition within international markets.
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