First BanCorp FBP Virgin Islands Operations — Marketing And Advertising Expense

Other segment segments

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PDLBMarketing And Advertising Expense

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$2.57M+33.4%

INBKMarketing And Advertising Expense

$706K+0.6%

WTFCMarketing And Advertising Expense

$20.43M+8.9%

PNCMarketing And Advertising Expense

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OBKMarketing And Advertising Expense

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FAQ

What is First BanCorp's virgin islands operations — marketing and advertising expense?

First BanCorp (FBP) reported virgin islands operations — marketing and advertising expense of $227K in Q2 2026.

How has First BanCorp's virgin islands operations — marketing and advertising expense changed year-over-year?

First BanCorp's virgin islands operations — marketing and advertising expense increased by 12.4% year-over-year, from $202K to $227K.

What is the long-term trend for First BanCorp's virgin islands operations — marketing and advertising expense?

Over 3 years (2022 to 2025), First BanCorp's virgin islands operations — marketing and advertising expense has grown at a -7.7% compound annual growth rate (CAGR), from $1.04M to $818K.

What does virgin islands operations — marketing and advertising expense mean?

Captures the expenditures allocated to promotional activities, brand awareness, and customer acquisition campaigns specifically for the Virgin Islands market. This metric indicates the level of investment in growth and competitive positioning within the local financial services landscape.