LendingTree TREE Home Segment — Segment marketing expense

Other segment segments

Similar metrics at other companies

MTHHomebuilding Segment — Selling Expense

$79.47M-16.1%

NRIMHome Mortgage Lending — Marketing expense

$137K-8.7%

PFSIMortgage Banking Servicing Sector — Marketing Expense

$514K+37.8%

FSBWHome Lending — Noninterest Expense

$4.66M-4.5%

KBHHomebuilding — Marketing and Advertising Expense

$38.72M-2.4%

NRIMHome Mortgage Lending — Segment gross profit

$8.7M+14.3%

Questions, answered.

What is LendingTree's home segment — segment marketing expense?

LendingTree (TREE) reported home segment — segment marketing expense of $29.11M in Q1 2026.

How has LendingTree's home segment — segment marketing expense changed year-over-year?

LendingTree's home segment — segment marketing expense increased by 21.9% year-over-year, from $23.87M to $29.11M.

What does home segment — segment marketing expense mean?

This represents the direct marketing and advertising costs incurred to drive consumer traffic and lead volume specifically for the home lending segment. It is a critical component of customer acquisition cost analysis and helps determine the efficiency of marketing spend in generating revenue for mortgage and home equity products. Investors use this to evaluate the scalability and profitability of the segment's customer acquisition strategy.