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LendingTree TREE Home Segment — Segment marketing expense
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Where this comes from
Reported directly by LendingTree in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: LendingTree’s 10-Q, filed May 1, 2026.
- Filed
- May 1, 2026, 4:22 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-029355
| Line item | Home | Consumer | Insurance | Other | Total |
|---|---|---|---|---|---|
| Revenue | $39,068 | $66,333 | $221,859 | $7 | $327,267 |
| Segment marketing expense | 29,106 | 33,400 | 163,927 | 77 | 226,510 |
| Segment profit (loss) | 9,962 | 32,933 | 57,932 | (70) | 100,757 |
| Cost of revenue | 11,696 | ||||
| Brand and other marketing expense | 12,058 | ||||
| General and administrative expense | 27,990 | ||||
| Product development | 11,467 | ||||
| Depreciation | 4,185 |
Item 1. Financial Statements
FAQ
- What is LendingTree's home segment — segment marketing expense?
- LendingTree (TREE) reported home segment — segment marketing expense of $29.11M in Q1 2026.
- How has LendingTree's home segment — segment marketing expense changed year-over-year?
- LendingTree's home segment — segment marketing expense increased by 21.9% year-over-year, from $23.87M to $29.11M.
- What does home segment — segment marketing expense mean?
- This represents the direct marketing and advertising costs incurred to drive consumer traffic and lead volume specifically for the home lending segment. It is a critical component of customer acquisition cost analysis and helps determine the efficiency of marketing spend in generating revenue for mortgage and home equity products. Investors use this to evaluate the scalability and profitability of the segment's customer acquisition strategy.
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