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LendingTree TREE Other — Segment marketing expense
Other segment segments
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by LendingTree in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: LendingTree’s 10-Q, filed May 1, 2026.
- Filed
- May 1, 2026, 4:22 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-029355
| Line item | Home | Consumer | Insurance | Other | Total |
|---|---|---|---|---|---|
| Revenue | $39,068 | $66,333 | $221,859 | $7 | $327,267 |
| Segment marketing expense | 29,106 | 33,400 | 163,927 | 77 | 226,510 |
| Segment profit (loss) | 9,962 | 32,933 | 57,932 | (70) | 100,757 |
| Cost of revenue | 11,696 | ||||
| Brand and other marketing expense | 12,058 | ||||
| General and administrative expense | 27,990 | ||||
| Product development | 11,467 | ||||
| Depreciation | 4,185 |
Item 1. Financial Statements
FAQ
- What is LendingTree's other — segment marketing expense?
- LendingTree (TREE) reported other — segment marketing expense of $77K in Q1 2026.
- How has LendingTree's other — segment marketing expense changed year-over-year?
- LendingTree's other — segment marketing expense increased by 113.9% year-over-year, from $36K to $77K.
- What does other — segment marketing expense mean?
- Captures the specific advertising and customer acquisition costs directly attributable to the Other business segment. This metric measures the investment required to drive user traffic and engagement for non-core product offerings. Monitoring this expense helps assess the efficiency of marketing spend in scaling secondary business units.
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