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LendingTree TREE Insurance Segment — Segment marketing expense
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Where this comes from
Reported directly by LendingTree in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: LendingTree’s 10-Q, filed May 1, 2026.
- Filed
- May 1, 2026, 4:22 PM EDT
- Fiscal quarter
- Q1 FY2026
- Calendar quarter
- Q1 2026
- Accession
- 0001628280-26-029355
| Line item | Home | Consumer | Insurance | Other | Total |
|---|---|---|---|---|---|
| Revenue | $39,068 | $66,333 | $221,859 | $7 | $327,267 |
| Segment marketing expense | 29,106 | 33,400 | 163,927 | 77 | 226,510 |
| Segment profit (loss) | 9,962 | 32,933 | 57,932 | (70) | 100,757 |
| Cost of revenue | 11,696 | ||||
| Brand and other marketing expense | 12,058 | ||||
| General and administrative expense | 27,990 | ||||
| Product development | 11,467 | ||||
| Depreciation | 4,185 |
Item 1. Financial Statements
FAQ
- What is LendingTree's insurance segment — segment marketing expense?
- LendingTree (TREE) reported insurance segment — segment marketing expense of $163.93M in Q1 2026.
- How has LendingTree's insurance segment — segment marketing expense changed year-over-year?
- LendingTree's insurance segment — segment marketing expense increased by 51.9% year-over-year, from $107.94M to $163.93M.
- What does insurance segment — segment marketing expense mean?
- This represents the direct costs incurred to acquire customers and drive traffic specifically for the insurance segment, including advertising spend and promotional activities. It is a critical component for evaluating the customer acquisition cost (CAC) and the efficiency of marketing investments within this business unit. High levels of marketing spend relative to revenue may indicate aggressive growth strategies or increased competitive pressure in the insurance market.
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