LendingTree TREE Insurance Segment — Segment marketing expense

Other segment segments

Similar metrics at other companies

HGTYInsurance — Sales expense

$41.47M+9.6%

BH

BHInsurance Segment — Total Costs & Expenses

$15.7M-11.9%

BH

BHInsurance Segment — Insurance losses and underwriting expenses

$4.87M-3.6%

PRCHInsurance Services — Sales & Marketing

$35.66M+130%

LMNDReportable Segment — Other insurance expense

$24.1M-7.7%

CLOVInsurance segment — Interest Expense

$0—

Questions, answered.

What is LendingTree's insurance segment — segment marketing expense?

LendingTree (TREE) reported insurance segment — segment marketing expense of $163.93M in Q1 2026.

How has LendingTree's insurance segment — segment marketing expense changed year-over-year?

LendingTree's insurance segment — segment marketing expense increased by 51.9% year-over-year, from $107.94M to $163.93M.

What does insurance segment — segment marketing expense mean?

This represents the direct costs incurred to acquire customers and drive traffic specifically for the insurance segment, including advertising spend and promotional activities. It is a critical component for evaluating the customer acquisition cost (CAC) and the efficiency of marketing investments within this business unit. High levels of marketing spend relative to revenue may indicate aggressive growth strategies or increased competitive pressure in the insurance market.