LendingTree TREE Consumer Segment — Segment marketing expense

Other segment segments

Similar metrics at other companies

GDOTConsumer Services — Sales and marketing expenses

$31.92M-4.1%

NTGRConsumer — Segment Operating Expenses

$22.2M+3.0%

NTGRConsumer — Segment Cost Of Revenue

$52.94M-15.7%

KRT

KRTReportable Segment — Marketing expense

$1.35M-11.3%

PRMBReportable Segment — Marketing expense

$43.3M-2.3%

SSTKReportable Segment — Advertising costs

$17.65M-18.5%

Questions, answered.

What is LendingTree's consumer segment — segment marketing expense?

LendingTree (TREE) reported consumer segment — segment marketing expense of $33.4M in Q1 2026.

How has LendingTree's consumer segment — segment marketing expense changed year-over-year?

LendingTree's consumer segment — segment marketing expense increased by 15.6% year-over-year, from $28.9M to $33.4M.

What does consumer segment — segment marketing expense mean?

Tracks the total costs incurred for advertising, customer acquisition, and promotional activities specifically attributable to the consumer segment. This expense is critical for understanding the efficiency of the segment's growth strategy and its ability to attract users to the loan marketplace. Monitoring this helps evaluate the return on investment for marketing spend relative to revenue generation.