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Security National Financial Corporation SNFCA Life Insurance — Advertising Expense

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Other financials

Income statement

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Revenue$79.7M-3.6%
Gross profit$78.5M-3.7%
Net income$7.0M+9.2%
EPS (diluted)$0.27+8.0%

Balance sheet

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Cash & equivalents$162.1M+11.6%
Total debt$4.2M-22.1%
Total equity$425.5M+10.4%
Total assets$1.6B+3.7%

Cash flow

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Operating cash flow$32.9M+244%
CapEx$189.7K-57.0%
Free cash flow$32.8M+258%

Valuation

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Market cap$252.31M+3.1%
P/E7.3×-1.7×
P/S0.7×0.0×

Profitability

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Gross margin98.6%+0.1pp
Net margin10.2%+1.8pp
FCF margin29.3%+18.3pp

Returns & leverage

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Return on equity8.6%+0.6pp
Debt / equity0.0×

Where this comes from

Reported directly by Security National Financial Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Security National Financial Corporation’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Security National Financial Corporation's life insurance — advertising expense?
Security National Financial Corporation (SNFCA) reported life insurance — advertising expense of $90.9K in Q1 2026.
How has Security National Financial Corporation's life insurance — advertising expense changed year-over-year?
Security National Financial Corporation's life insurance — advertising expense decreased by 9.1% year-over-year, from $99.98K to $90.9K.
What is the long-term trend for Security National Financial Corporation's life insurance — advertising expense?
Over 4 years (2021 to 2025), Security National Financial Corporation's life insurance — advertising expense has grown at a -21.4% compound annual growth rate (CAGR), from $1.16M to $443.08K.
What does life insurance — advertising expense mean?
Represents the total costs incurred by the life insurance segment for marketing, promotional campaigns, and brand awareness activities. This metric reflects the company's investment in customer acquisition and market penetration within the insurance sector.