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Great Southern Bancorp GSBC Advertising

Advertising at other companies

Southern Missouri Bancorp logo
Southern Missouri BancorpSMBC
$553K+4.3%
SMB
SmartFinancialSMBK
$387K+1.3%
Five Star Bancorp logo
Five Star BancorpFSBC
$744K+42.5%
Independent Bank Corporation logo
Independent Bank CorporationIBCP
$1.21M+40.5%
Renasant logo
RenasantRNST
$4.6M+7.0%
SPF
South Plains Financial, Inc.SPFI
$850K+3.0%

Segments

By segment

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Banking$372K+28.3%

Other financials

Income statement

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Revenue$55.4M-1.0%
Net income$17.5M+1.8%
EPS (diluted)$1.58+7.5%

Balance sheet

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Cash & equivalents$101.4M-4.6%
Total debt$4.0M-37.7%
Total equity$633.6M+3.3%
Total assets$5.7B-5.1%

Cash flow

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Operating cash flow$21.2M+41.2%
CapEx$1.3M-32.6%
Free cash flow$19.9M+52.1%

Valuation

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Market cap$833.77M+30.6%
Enterprise value$736.32M+36.8%
P/E11.7×+2.0×
P/S3.7×+0.8×

Profitability

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Net margin31.2%+1.9pp
FCF margin33.6%-2.1pp

Returns & leverage

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Return on equity11.4%+0.3pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Great Southern Bancorp in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Great Southern Bancorp’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Great Southern Bancorp's advertising?
Great Southern Bancorp (GSBC) reported advertising of $372K in Q1 2026.
How has Great Southern Bancorp's advertising changed year-over-year?
Great Southern Bancorp's advertising increased by 28.3% year-over-year, from $290K to $372K.
What is the long-term trend for Great Southern Bancorp's advertising?
Over 4 years (2021 to 2025), Great Southern Bancorp's advertising has grown at a -1.2% compound annual growth rate (CAGR), from $3.07M to $2.93M.
What does advertising mean?
Expenditures related to marketing, promotional campaigns, and brand awareness initiatives. This metric measures the bank's investment in customer acquisition and its efforts to maintain market position in a competitive financial services landscape.