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Independent Bank Corporation IBCP Advertising

Advertising at other companies

Great Southern Bancorp logo
Great Southern BancorpGSBC
$372K+28.3%
Southern Missouri Bancorp logo
Southern Missouri BancorpSMBC
$553K+4.3%
Five Star Bancorp logo
Five Star BancorpFSBC
$744K+42.5%
SMB
SmartFinancialSMBK
$387K+1.3%
Renasant logo
RenasantRNST
$4.6M+7.0%

Segments

By segment

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Independent Bank$1.21M+40.6%

Other financials

Income statement

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Revenue$58.9M+8.9%
Net income$16.9M+8.2%
EPS (diluted)$0.81+9.5%

Balance sheet

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Cash & equivalents$174.9M+36.5%
Total debt$7.2M+13.4%
Total equity$510.6M+9.3%
Total assets$5.6B+4.3%

Cash flow

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Operating cash flow-$9.2M-148%
CapEx$4.6M+311%
Free cash flow-$13.8M-176%

Valuation

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Market cap$733.37M+16.4%
Enterprise value$565.68M+11.3%
P/E10.5×+1.0×
P/S3.2×+0.4×

Profitability

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Net margin30.3%+0.7pp
FCF margin16.6%-7.1pp

Returns & leverage

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Return on equity14.3%-0.8pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Independent Bank Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Independent Bank Corporation’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Independent Bank Corporation's advertising?
Independent Bank Corporation (IBCP) reported advertising of $1.21M in Q1 2026.
How has Independent Bank Corporation's advertising changed year-over-year?
Independent Bank Corporation's advertising increased by 40.5% year-over-year, from $861K to $1.21M.
What is the long-term trend for Independent Bank Corporation's advertising?
Over 4 years (2021 to 2025), Independent Bank Corporation's advertising has grown at a 13.7% compound annual growth rate (CAGR), from $1.92M to $3.21M.
What does advertising mean?
This metric tracks the total expenditures dedicated to marketing, promotional campaigns, and brand awareness initiatives. It serves as a key indicator of the bank's strategy for customer acquisition and market share growth within its competitive landscape.