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Independent Bank Corporation IBCP Advertising

Advertising at other companies

Great Southern Bancorp logo
Great Southern BancorpGSBC
$836K+18.6%
Southern Missouri Bancorp logo
Southern Missouri BancorpSMBC
$580K+5.1%
FDS
Fifth District BancorpFDSB
$47K+88.0%

Segments

By segment

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Independent Bank$1.18M+41.6%

Other financials

Income statement

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Revenue$63.2M+13.0%
Net income$18.8M+11.4%
EPS (diluted)$0.90+11.1%

Balance sheet

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Cash & equivalents$165.5M+13.2%
Total debt$7.0M+0.5%
Total equity$528.4M+12.6%
Total assets$5.7B+4.5%

Cash flow

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Operating cash flow$20.3M+5.7%
CapEx$3.6M+56.3%
Free cash flow$16.7M-1.1%

Valuation

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Market cap$844.24M+33.2%
Enterprise value$685.83M+38.7%
P/E11.8×+2.0×
P/S3.6×+0.7×

Profitability

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Net margin30.2%+1.2pp
FCF margin16%-12.2pp

Returns & leverage

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Return on equity14.4%0.0pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Independent Bank Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The source filing: Independent Bank Corporation’s 10-Q, filed August 5, 2026.

Filed
Aug 5, 2026, 12:18 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0000039311-26-000061
Line itemThree months ended June 30, 2026Three months ended June 30, 2025Six months ended June 30, 2026Six months ended June 30, 2025
Data processing4,1523,8478,1047,576
Occupancy, net2,0732,0464,4864,269
Interchange expense1,2241,1772,4152,296
Advertising1,1808332,3901,694
Litigation expense350—1,850—
Furniture, fixtures and equipment9277931,8211,678
Loan and collection1,0387441,7901,530
FDIC deposit insurance7386371,5371,348

Item 1. Condensed Consolidated Statements of Financial Condition June 30, 2026 and December 31, 20

FAQ

What is Independent Bank Corporation's advertising?
Independent Bank Corporation (IBCP) reported advertising of $1.18M in Q2 2026.
How has Independent Bank Corporation's advertising changed year-over-year?
Independent Bank Corporation's advertising increased by 41.7% year-over-year, from $833K to $1.18M.
What is the long-term trend for Independent Bank Corporation's advertising?
Over 4 years (2021 to 2025), Independent Bank Corporation's advertising has grown at a 13.7% compound annual growth rate (CAGR), from $1.92M to $3.21M.
What does advertising mean?
This metric tracks the total expenditures dedicated to marketing, promotional campaigns, and brand awareness initiatives. It serves as a key indicator of the bank's strategy for customer acquisition and market share growth within its competitive landscape.

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