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Independent Bank Corporation IBCP Independent Bank — Advertising
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Where this comes from
Reported directly by Independent Bank Corporation in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: Independent Bank Corporation’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 12:18 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000039311-26-000061
| Line item | Independent Bank | Other(1) | Eliminations | Total |
|---|---|---|---|---|
| Litigation expense | 350 | — | — | 350 |
| Interchange expense | 1,224 | — | — | 1,224 |
| Furniture, fixtures and equipment | 926 | 1 | — | 927 |
| Advertising | 1,177 | 3 | — | 1,180 |
| FDIC deposit insurance | 738 | — | — | 738 |
| Legal and professional | 507 | 106 | — | 613 |
| Loan and collection | 1,038 | — | — | 1,038 |
| Communications | 455 | 9 | — | 464 |
Item 1. Condensed Consolidated Statements of Financial Condition June 30, 2026 and December 31, 20
FAQ
- What is Independent Bank Corporation's independent bank — advertising?
- Independent Bank Corporation (IBCP) reported independent bank — advertising of $1.18M in Q2 2026.
- How has Independent Bank Corporation's independent bank — advertising changed year-over-year?
- Independent Bank Corporation's independent bank — advertising increased by 41.6% year-over-year, from $831K to $1.18M.
- What is the long-term trend for Independent Bank Corporation's independent bank — advertising?
- Over 3 years (2022 to 2025), Independent Bank Corporation's independent bank — advertising has grown at a 15.7% compound annual growth rate (CAGR), from $2.07M to $3.2M.
- What does independent bank — advertising mean?
- Represents the total expenditures incurred by the banking segment for marketing, promotional campaigns, and brand awareness initiatives. This metric reflects the company's investment in customer acquisition and market positioning within its service areas.
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