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Independent Bank Corporation IBCP Independent Bank — Advertising

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Other financials

Income statement

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Revenue$58.9M+8.9%
Net income$16.9M+8.2%
EPS (diluted)$0.81+9.5%

Balance sheet

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Cash & equivalents$174.9M+36.5%
Total debt$7.2M+13.4%
Total equity$510.6M+9.3%
Total assets$5.6B+4.3%

Cash flow

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Operating cash flow-$9.2M-148%
CapEx$4.6M+311%
Free cash flow-$13.8M-176%

Valuation

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Market cap$733.37M+16.4%
Enterprise value$565.68M+11.3%
P/E10.5×+1.0×
P/S3.2×+0.4×

Profitability

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Net margin30.3%+0.7pp
FCF margin16.6%-7.1pp

Returns & leverage

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Return on equity14.3%-0.8pp
Debt / equity0×0.0×

Where this comes from

Reported directly by Independent Bank Corporation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: Independent Bank Corporation’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Independent Bank Corporation's independent bank — advertising?
Independent Bank Corporation (IBCP) reported independent bank — advertising of $1.21M in Q1 2026.
How has Independent Bank Corporation's independent bank — advertising changed year-over-year?
Independent Bank Corporation's independent bank — advertising increased by 40.6% year-over-year, from $859K to $1.21M.
What is the long-term trend for Independent Bank Corporation's independent bank — advertising?
Over 3 years (2022 to 2025), Independent Bank Corporation's independent bank — advertising has grown at a 15.7% compound annual growth rate (CAGR), from $2.07M to $3.2M.
What does independent bank — advertising mean?
Represents the total expenditures incurred by the banking segment for marketing, promotional campaigns, and brand awareness initiatives. This metric reflects the company's investment in customer acquisition and market positioning within its service areas.