What does business segments — advertising expenses mean?

Captures the costs incurred by a specific business segment for marketing, promotional activities, and brand-building initiatives. This metric reflects the company's investment in driving consumer awareness and demand for its nutrition brands. It is a key indicator of the segment's strategy to maintain market position and support long-term revenue growth.

BellRing Brands BRBR Business Segments — Advertising expenses

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Other financials

Income statement

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Revenue$598.7M+1.8%

Gross profit$161.7M-14.8%

Operating income$66.0M-30.6%

Net income$33.9M-42.2%

EPS (diluted)$0.29-35.6%

Balance sheet

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Cash & equivalents$33.2M-24.9%

Total debt$1.2B+23.4%

Total equity-$497.8M-95.9%

Total assets$1.0B+8.2%

Cash flow

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Operating cash flow-$11.2M-123%

CapEx$1.8M+200%

Free cash flow-$13.0M-127%

Valuation

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Market cap$1.38B-81.4%

Enterprise value$2.54B-69.7%

P/E8.8×-17.8×

P/S0.6×-2.8×

Profitability

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Gross margin30.2%-5.6pp

Operating margin12.5%-7.3pp

Net margin6.8%-6.0pp

FCF margin8%+0.8pp

Returns & leverage

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Debt / equity0×—

Current ratio2.5×-0.4×

Where this comes from

Reported directly by BellRing Brands in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: BellRing Brands’s 10-Q, filed May 5, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is BellRing Brands's business segments — advertising expenses?: BellRing Brands (BRBR) reported business segments — advertising expenses of $36.3M in Q1 2026.
What does business segments — advertising expenses mean?: Captures the costs incurred by a specific business segment for marketing, promotional activities, and brand-building initiatives. This metric reflects the company's investment in driving consumer awareness and demand for its nutrition brands. It is a key indicator of the segment's strategy to maintain market position and support long-term revenue growth.