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CNB Financial CCNE Business Segments — Advertising
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Where this comes from
Reported directly by CNB Financial in its filing.
Tagged under the XBRL concept us-gaap:AdvertisingExpense.
The source filing: CNB Financial’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 4:07 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000736772-26-000075
| Line item | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Technology expense | 7,205 | 5,462 | 14,386 | 10,840 |
| State and local taxes | 2,046 | 1,301 | 2,867 | 2,593 |
| Legal, professional and examination fees | 1,718 | 997 | 2,490 | 1,846 |
| Advertising | 728 | 556 | 1,516 | 1,070 |
| FDIC insurance | 1,021 | 937 | 1,828 | 1,922 |
| Card processing and interchange expenses | 1,470 | 1,253 | 2,977 | 2,413 |
| Merger and integration costs | — | 357 | — | 1,886 |
| Other non-interest expenses | 7,707 | 5,358 | 13,581 | 10,070 |
Item 1. Financial Statements
FAQ
- What is CNB Financial's business segments — advertising?
- CNB Financial (CCNE) reported business segments — advertising of $728K in Q2 2026.
- How has CNB Financial's business segments — advertising changed year-over-year?
- CNB Financial's business segments — advertising increased by 30.9% year-over-year, from $556K to $728K.
- What is the long-term trend for CNB Financial's business segments — advertising?
- Over 3 years (2022 to 2025), CNB Financial's business segments — advertising has grown at a -0.8% compound annual growth rate (CAGR), from $2.89M to $2.82M.
- What does business segments — advertising mean?
- Measures the expenditure on marketing, branding, and promotional activities designed to acquire new customers and retain existing ones. This metric indicates the company's investment in market positioning and growth initiatives.
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