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AutoNation AN AN Reportable Segment, Domestic — Advertising

Other segment segments

AN Reportable Segment, Import
$26.3M+21.8%
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$18M+13.9%

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$206.1M+6.3%
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FIVEReportable Segment — Advertising costs
$18.37M+22.1%

Other financials

Income statement

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Revenue$6.6B-2.1%
Gross profit$1.2B-0.7%
Operating income$314.3M-6.5%
Net income$205.4M+17.0%
EPS (diluted)$5.85+31.5%

Balance sheet

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Cash & equivalents$125.9M-2.7%
Total debt$738.4M-81.8%
Total equity$2.2B-7.3%
Total assets$14.6B+9.7%

Cash flow

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Operating cash flow$22.2M+142%
CapEx$56.4M-25.0%
Free cash flow-$34.2M+73.2%

Valuation

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Market cap$6.32B+5.5%
Enterprise value$6.93B-28.8%
P/E9.3×+0.5×
P/S0.2×0.0×

Profitability

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Gross margin18%+0.1pp
Operating margin4.4%-0.4pp
Net margin2.5%0.0pp
FCF margin4.4%-1.3pp

Returns & leverage

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Return on equity29.3%+0.9pp
Debt / equity0.3×-1.4×
Current ratio0.8×0.0×

Where this comes from

Reported directly by AutoNation in its filing.

Tagged under the XBRL concept us-gaap:AdvertisingExpense.

The official record: AutoNation’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is AutoNation's AN reportable segment, domestic — advertising?
AutoNation (AN) reported AN reportable segment, domestic — advertising of $18.1M in Q1 2026.
How has AutoNation's AN reportable segment, domestic — advertising changed year-over-year?
AutoNation's AN reportable segment, domestic — advertising increased by 8.4% year-over-year, from $16.7M to $18.1M.
What is the long-term trend for AutoNation's AN reportable segment, domestic — advertising?
Over 3 years (2022 to 2025), AutoNation's AN reportable segment, domestic — advertising has grown at a 11.5% compound annual growth rate (CAGR), from $50.7M to $70.3M.
What does AN reportable segment, domestic — advertising mean?
Captures the net expenditures dedicated to marketing and promotional activities aimed at driving customer traffic to domestic dealership locations. It reflects the company's investment in brand visibility and customer acquisition within the competitive automotive retail landscape.