Business Segments · Advertising
Business Segments — Advertising
Carvana Business Segments — Advertising increased by 12.4% to $118.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 63.9%, from $72.00M to $118.00M. Over 3 years (FY 2022 to FY 2025), Business Segments — Advertising shows a downward trend with a -9.5% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityVolatile
First reportedQ1 2022
Last reportedQ1 2026
How to read this metric
An increase may signal aggressive growth strategies, while a decrease might indicate a focus on profitability or market saturation.
Detailed definition
This represents the marketing and promotional expenditures specifically attributed to the reportable segment to drive cu...
Peer comparison
Commonly tracked as a percentage of revenue in e-commerce and consumer-facing retail sectors.
Metric ID:
cvna_segment_reportable_segment_advertisingHistorical Data
17 periods
| Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $122.50M | $122.50M | $122.50M | $122.50M | $57.00M | $57.00M | $57.00M | $57.00M | $54.00M | $55.00M | $56.00M | $64.00M | $72.00M | $84.00M | $102.00M | $105.00M | $118.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -53.5% | +0.0% | +0.0% | +0.0% | -5.3% | +1.9% | +1.8% | +14.3% | +12.5% | +16.7% | +21.4% | +2.9% | +12.4% |
| YoY Change | — | — | — | — | -53.5% | -53.5% | -53.5% | -53.5% | -5.3% | -3.5% | -1.8% | +12.3% | +33.3% | +52.7% | +82.1% | +64.1% | +63.9% |
Range$54.00M – $122.50M
CAGR-0.9%
Avg YoY Growth+6.5%
Median YoY Growth-1.8%
Current Streak8 quarters growth
Similar Metrics at Other Companies
Frequently Asked Questions
- What is Carvana's business segments — advertising?
- Carvana (CVNA) reported business segments — advertising of $118.00M in Q1 2026.
- How has Carvana's business segments — advertising changed year-over-year?
- Carvana's business segments — advertising increased by 63.9% year-over-year, from $72.00M to $118.00M.
- What is the long-term trend for Carvana's business segments — advertising?
- Over 3 years (2022 to 2025), Carvana's business segments — advertising has grown at a -9.5% compound annual growth rate (CAGR), from $490.00M to $363.00M.
- What does business segments — advertising mean?
- Marketing and promotional costs spent to generate business for this segment.