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Lowe's Companies LOW Reportable Segment — Advertising

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Other financials

Income statement

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Revenue$23.1B+10.3%
Gross profit$7.5B+8.0%
Operating income$2.6B+2.4%
Net income$1.6B-0.8%
EPS (diluted)$2.90-0.7%

Balance sheet

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Cash & equivalents$786.0M-74.3%
Total debt$41.7B+20.0%
Total equity-$9.3B+30.1%
Total assets$54.9B+21.1%

Cash flow

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Operating cash flow$3.4B-0.9%
CapEx$521.0M+0.6%
Free cash flow$2.8B-1.1%

Valuation

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Market cap$122.46B-8.3%
Enterprise value$163.4B-2.6%
P/E18.4×-1.0×
P/S1.4×-0.2×

Profitability

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Gross margin33.3%-0.1pp
Operating margin11.5%-0.8pp
Net margin7.5%-0.7pp
FCF margin8.6%+0.6pp

Returns & leverage

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Return on equity631.1%—
Debt / equity59.3×—
Current ratio1.1×+0.1×

Where this comes from

Reported directly by Lowe's Companies in its filing.

Tagged under the XBRL concept low:AdvertisingExpensePercent.

The source filing: Lowe's Companies’s 10-Q, filed May 28, 2026.

Filed
May 28, 2026, 4:49 PM EDT
Fiscal quarter
Q1 FY2026
Calendar quarter
Q2 2026
Accession
0000060667-26-000072
(In millions, except percentage data)Three Months Ended / May 1, 2026 / AmountThree Months Ended / May 1, 2026 / % SalesThree Months Ended / May 2, 2025 / AmountThree Months Ended / May 2, 2025 / % Sales
Expenses:
Employee compensation and benefits2,84713.352,81213.44
Occupancy and facility costs4922.314692.24
Advertising2070.971990.95
Other segment items16473.035662.70
Selling, general and administrative:4,19319.664,04619.33
Depreciation and amortization4662.194462.13
Operating income$2,58612.13%$2,49411.92%

Item 1. Financial Statements

FAQ

What is Lowe's Companies's reportable segment — advertising?
Lowe's Companies (LOW) reported reportable segment — advertising of 1% in Q1 2026.
How has Lowe's Companies's reportable segment — advertising changed year-over-year?
Lowe's Companies's reportable segment — advertising increased by 2.1% year-over-year, from 1% to 1%.
What is the long-term trend for Lowe's Companies's reportable segment — advertising?
Over 2 years (2023 to 2025), Lowe's Companies's reportable segment — advertising has grown at a 83.7% compound annual growth rate (CAGR), from 1% to 3.2%.
What does reportable segment — advertising mean?
Represents the marketing and promotional expenditures specifically allocated to drive traffic and sales within the segment. This investment is intended to build brand awareness and customer acquisition.

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