Business Segments · Advertising
Reportable Segment — Advertising
Lowe's Companies Reportable Segment — Advertising increased by 708.3% to 1.0% in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 2.1%, from 0.9% to 1.0%. Over 2 years (FY 2023 to FY 2025), Reportable Segment — Advertising shows an upward trend with a 83.7% CAGR.
Analysis
StatementSegment
CategoryGrowth
SignalContext dependent
VolatilityModerate
First reportedQ1 2023
Last reportedQ1 2026May 28, 2026
Rolls up toAdvertising
How to read this metric
An increase may signal an aggressive growth strategy or a response to competitive intensity, while a decrease could indicate cost-cutting or brand maturity.
Detailed definition
Represents the marketing and promotional expenditures specifically allocated to drive traffic and sales within the segme...
Peer comparison
Standard marketing expense metric, comparable to advertising and promotional spend across the retail sector.
Metric ID:
low_segment_reportable_segment_advertisingHistorical Data
13 periods
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | 0.2% | 0.2% | 0.2% | 0.2% | 1% | 1% | 1.1% | 0.1% | 1% | 1% | 1.1% | 0.1% | 1% |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | +300.0% | +3.1% | +6.1% | -90.5% | +850.0% | +9.5% | +8.7% | -89.4% | +708.3% |
| YoY Change | — | — | — | — | +300.0% | +312.5% | +337.5% | -58.3% | -1.0% | +5.1% | +7.6% | +20.0% | +2.1% |
Range0.1% – 1.1%
CAGR+59.3%
Avg YoY Growth+102.8%
Median YoY Growth+7.6%
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Frequently Asked Questions
- What is Lowe's Companies's reportable segment — advertising?
- Lowe's Companies (LOW) reported reportable segment — advertising of 1.0% in Q1 2026.
- How has Lowe's Companies's reportable segment — advertising changed year-over-year?
- Lowe's Companies's reportable segment — advertising increased by 2.1% year-over-year, from 0.9% to 1.0%.
- What is the long-term trend for Lowe's Companies's reportable segment — advertising?
- Over 2 years (2023 to 2025), Lowe's Companies's reportable segment — advertising has grown at a 83.7% compound annual growth rate (CAGR), from 1.0% to 3.2%.
- What does reportable segment — advertising mean?
- The amount spent on marketing and advertising to promote the segment's products.