T-Mobile US TMUS Business Segments — Advertising expense

Similar metrics at other companies

AZOAuto Parts Locations — Advertising Expense

$71.08M-4.8%

LOWReportable Segment — Advertising

1%0.0pp

CVNAReportable Segment — Advertising

$121M+44.0%

EZP

EZPWDigital Advertising — Advertising expense

$975K+8.3%

CNOLife: — Advertising expense

$17.5M-6.4%

INSPOperating Segment — Advertising expense

$21.65M+3.4%

FAQ

What is T-Mobile US's business segments — advertising expense?

T-Mobile US (TMUS) reported business segments — advertising expense of $926M in Q2 2026.

How has T-Mobile US's business segments — advertising expense changed year-over-year?

T-Mobile US's business segments — advertising expense increased by 7.2% year-over-year, from $864M to $926M.

What is the long-term trend for T-Mobile US's business segments — advertising expense?

Over 3 years (2022 to 2025), T-Mobile US's business segments — advertising expense has grown at a 16.7% compound annual growth rate (CAGR), from $2.31B to $3.67B.

What does business segments — advertising expense mean?

Captures the marketing and promotional expenditures dedicated to acquiring and retaining wireless customers. This includes media spend, digital campaigns, and brand awareness initiatives. It is a key driver of customer acquisition costs and competitive positioning.