Beyond Meat BYND Business Segments — Marketing expenses
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Where this comes from
Reported directly by Beyond Meat in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Beyond Meat’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Beyond Meat's business segments — marketing expenses?
- Beyond Meat (BYND) reported business segments — marketing expenses of $5.63M in Q1 2026.
- How has Beyond Meat's business segments — marketing expenses changed year-over-year?
- Beyond Meat's business segments — marketing expenses decreased by 53.4% year-over-year, from $12.09M to $5.63M.
- What is the long-term trend for Beyond Meat's business segments — marketing expenses?
- Over 3 years (2022 to 2025), Beyond Meat's business segments — marketing expenses has grown at a -24.0% compound annual growth rate (CAGR), from $74.15M to $32.54M.
- What does business segments — marketing expenses mean?
- Represents expenditures dedicated to advertising, brand promotion, and customer acquisition efforts for the segment. It is a critical driver for brand awareness and market share expansion, though it must be balanced against revenue growth.