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Beyond Meat BYND Business Segments — Marketing expenses
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Where this comes from
Reported directly by Beyond Meat in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Beyond Meat’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 5:24 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001655210-26-000055
| Line item | Three Months Ended / June 27,2026 | Three Months Ended / June 28,2025 | Six Months Ended / June 27,2026 | Six Months Ended / June 28,2025 |
|---|---|---|---|---|
| Cost of goods sold | 62,959 | 67,038 | 119,180 | 142,694 |
| Research and development expenses | 4,189 | 5,807 | 9,409 | 13,269 |
| Selling expenses | 6,790 | 6,741 | 13,117 | 13,712 |
| Marketing expenses | 9,426 | 8,061 | 15,054 | 20,150 |
| General and administrative expenses | 16,273 | 24,826 | 42,188 | 55,748 |
| Interest expense | 6,571 | 2,002 | 13,303 | 3,026 |
| Remeasurement of delayed draw term loan warrant liability | 76 | — | (1,224) | — |
| Remeasurement of derivative liability | 3,838 | — | (8,053) | — |
Item 1. Financial Statements (Unaudited):
FAQ
- What is Beyond Meat's business segments — marketing expenses?
- Beyond Meat (BYND) reported business segments — marketing expenses of $9.43M in Q2 2026.
- How has Beyond Meat's business segments — marketing expenses changed year-over-year?
- Beyond Meat's business segments — marketing expenses increased by 16.9% year-over-year, from $8.06M to $9.43M.
- What is the long-term trend for Beyond Meat's business segments — marketing expenses?
- Over 3 years (2022 to 2025), Beyond Meat's business segments — marketing expenses has grown at a -24.0% compound annual growth rate (CAGR), from $74.15M to $32.54M.
- What does business segments — marketing expenses mean?
- Represents expenditures dedicated to advertising, brand promotion, and customer acquisition efforts for the segment. It is a critical driver for brand awareness and market share expansion, though it must be balanced against revenue growth.
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