Global Linear Networks — Marketing expense
Warner Bros. Discovery, Inc. Global Linear Networks — Marketing expense decreased by 29.1% to $129.00M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 24.0%, from $104.00M to $129.00M. Over 2 years (FY 2023 to FY 2025), Global Linear Networks — Marketing expense shows an upward trend with a 9.8% CAGR. This is a positive signal — lower values indicate better performance for this metric.
Analysis
How to read this metric
Higher spending may be required to defend market share, but excessive spending relative to revenue growth indicates declining marketing efficiency.
Detailed definition
Expenditures related to promoting linear network programming, including advertising, promotional campaigns, and brand aw...
Peer comparison
Standard 'Marketing' or 'Advertising' expense across the media industry.
wbd_segment_global_linear_networks_marketing_expenseHistorical Data
| Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $109.75M | $109.75M | $109.75M | $109.75M | $88.00M | $115.00M | $125.00M | $126.00M | $104.00M | $115.00M | $128.00M | $182.00M | $129.00M |
| QoQ Change | — | +0.0% | +0.0% | +0.0% | -19.8% | +30.7% | +8.7% | +0.8% | -17.5% | +10.6% | +11.3% | +42.2% | -29.1% |
| YoY Change | — | — | — | — | -19.8% | +4.8% | +13.9% | +14.8% | +18.2% | +0.0% | +2.4% | +44.4% | +24.0% |
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Frequently Asked Questions
- What is Warner Bros. Discovery, Inc.'s global linear networks — marketing expense?
- Warner Bros. Discovery, Inc. (WBD) reported global linear networks — marketing expense of $129.00M in Q1 2026.
- How has Warner Bros. Discovery, Inc.'s global linear networks — marketing expense changed year-over-year?
- Warner Bros. Discovery, Inc.'s global linear networks — marketing expense increased by 24.0% year-over-year, from $104.00M to $129.00M.
- What is the long-term trend for Warner Bros. Discovery, Inc.'s global linear networks — marketing expense?
- Over 2 years (2023 to 2025), Warner Bros. Discovery, Inc.'s global linear networks — marketing expense has grown at a 9.8% compound annual growth rate (CAGR), from $439.00M to $529.00M.
- What does global linear networks — marketing expense mean?
- The cost of advertising and promoting television shows and network brands.