Warner Bros. Discovery, Inc. WBD Global Linear Networks — Marketing expense
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Where this comes from
Reported directly by Warner Bros. Discovery, Inc. in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Warner Bros. Discovery, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Warner Bros. Discovery, Inc.'s global linear networks — marketing expense?
- Warner Bros. Discovery, Inc. (WBD) reported global linear networks — marketing expense of $129M in Q1 2026.
- How has Warner Bros. Discovery, Inc.'s global linear networks — marketing expense changed year-over-year?
- Warner Bros. Discovery, Inc.'s global linear networks — marketing expense increased by 24.0% year-over-year, from $104M to $129M.
- What is the long-term trend for Warner Bros. Discovery, Inc.'s global linear networks — marketing expense?
- Over 2 years (2023 to 2025), Warner Bros. Discovery, Inc.'s global linear networks — marketing expense has grown at a 9.8% compound annual growth rate (CAGR), from $439M to $529M.
- What does global linear networks — marketing expense mean?
- Expenditures related to promoting linear network programming, including advertising, promotional campaigns, and brand awareness initiatives. This investment is aimed at driving viewership and maintaining affiliate value.