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Warner Bros. Discovery, Inc. WBD Global Linear Networks — Marketing expense

Other segment segments

Streaming
$285M+29.5%
Studios
$275M+9.1%

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Other financials

Income statement

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Revenue$8.9B-1.0%
Gross profit$4.3B+10.4%
Operating income-$2.5B-6,573%
Net income-$2.9B-544%
EPS (diluted)-$1.17-550%

Balance sheet

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Cash & equivalents$3.3B-15.6%
Total debt$1.5B-46.3%
Total equity$32.6B-3.7%
Total assets$97.8B-3.8%

Cash flow

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Operating cash flow-$208.0M-138%
CapEx$268.0M+6.8%
Free cash flow-$476.0M-258%

Valuation

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Market cap$68.19B+160%
Enterprise value$66.42B+164%
P/S1.8×+1.1×

Profitability

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Gross margin45.2%+2.7pp
Operating margin-4.6%-2.1pp
Net margin1.3%+0.7pp
FCF margin6.2%-5.1pp

Returns & leverage

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Return on equity1.4%+0.7pp
Debt / equity0.0×
Current ratio0.7×-0.1×

Where this comes from

Reported directly by Warner Bros. Discovery, Inc. in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: Warner Bros. Discovery, Inc.’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Warner Bros. Discovery, Inc.'s global linear networks — marketing expense?
Warner Bros. Discovery, Inc. (WBD) reported global linear networks — marketing expense of $129M in Q1 2026.
How has Warner Bros. Discovery, Inc.'s global linear networks — marketing expense changed year-over-year?
Warner Bros. Discovery, Inc.'s global linear networks — marketing expense increased by 24.0% year-over-year, from $104M to $129M.
What is the long-term trend for Warner Bros. Discovery, Inc.'s global linear networks — marketing expense?
Over 2 years (2023 to 2025), Warner Bros. Discovery, Inc.'s global linear networks — marketing expense has grown at a 9.8% compound annual growth rate (CAGR), from $439M to $529M.
What does global linear networks — marketing expense mean?
Expenditures related to promoting linear network programming, including advertising, promotional campaigns, and brand awareness initiatives. This investment is aimed at driving viewership and maintaining affiliate value.