Screener
Primo Brands PRMB Business Segments — Marketing expense
Similar metrics at other companies
Other financials
Where this comes from
Reported directly by Primo Brands in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The source filing: Primo Brands’s 10-Q, filed August 5, 2026.
- Filed
- Aug 5, 2026, 11:43 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001628280-26-053045
| ($ in millions) | Three Months Ended June 30, 2026 | Three Months Ended June 30, 2025 | Six Months Ended June 30, 2026 | Six Months Ended June 30, 2025 |
|---|---|---|---|---|
| Net sales | $1,796.2 | $1,730.1 | $3,422.3 | $3,343.8 |
| Less: | ||||
| Cost of sales, adjusted 1 | 1,124.7 | 1,059.6 | 2,164.4 | 2,061.9 |
| Marketing expense | 54.9 | 72.4 | 98.2 | 116.7 |
| Selling expense, adjusted 1 | 119.4 | 117.2 | 235.6 | 223.1 |
| General and administrative expense, adjusted 1 | 112.2 | 114.3 | 233.0 | 233.9 |
| Other segment expense 2 | 64.4 | 92.6 | 92.7 | 152.5 |
| Depreciation and amortization | 142.2 | 145.3 | 283.2 | 273.9 |
ITEM 1. FINANCIAL STATEMENTS (UNAUDITED)
FAQ
- What is Primo Brands's business segments — marketing expense?
- Primo Brands (PRMB) reported business segments — marketing expense of $54.9M in Q2 2026.
- How has Primo Brands's business segments — marketing expense changed year-over-year?
- Primo Brands's business segments — marketing expense decreased by 24.2% year-over-year, from $72.4M to $54.9M.
- What is the long-term trend for Primo Brands's business segments — marketing expense?
- Over 3 years (2022 to 2025), Primo Brands's business segments — marketing expense has grown at a -3.3% compound annual growth rate (CAGR), from $227M to $205.5M.
- What does business segments — marketing expense mean?
- Captures the costs associated with advertising, brand promotion, and consumer engagement activities specific to the segment. It reflects the company's investment in maintaining brand equity and driving customer acquisition.
Ask your AI about Primo Brands's business segments — marketing expense.
Connect your AI assistant and compare it to peers, right in your chat.
Connect your AI
Claude