Primo Brands PRMB Business Segments — Marketing expense
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Other financials
Where this comes from
Reported directly by Primo Brands in its filing.
Tagged under the XBRL concept us-gaap:MarketingExpense.
The official record: Primo Brands’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Primo Brands's business segments — marketing expense?
- Primo Brands (PRMB) reported business segments — marketing expense of $43.3M in Q1 2026.
- How has Primo Brands's business segments — marketing expense changed year-over-year?
- Primo Brands's business segments — marketing expense decreased by 2.3% year-over-year, from $44.3M to $43.3M.
- What is the long-term trend for Primo Brands's business segments — marketing expense?
- Over 3 years (2022 to 2025), Primo Brands's business segments — marketing expense has grown at a -3.3% compound annual growth rate (CAGR), from $227M to $205.5M.
- What does business segments — marketing expense mean?
- The amount spent on advertising and promoting the segment's products.
- How do you interpret business segments — marketing expense?
- An increase may signal a strategic push for growth or market share, whereas a decrease might indicate cost-cutting measures or a shift toward more efficient digital marketing.
- How does business segments — marketing expense compare across companies?
- Standard operating expense category for consumer-facing brands.