First Horizon FHN Commercial, Consumer & Wealth — Advertising and public relations
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Where this comes from
Reported directly by First Horizon in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The official record: First Horizon’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is First Horizon's commercial, consumer & wealth — advertising and public relations?
- First Horizon (FHN) reported commercial, consumer & wealth — advertising and public relations of $1M in Q1 2026.
- How has First Horizon's commercial, consumer & wealth — advertising and public relations changed year-over-year?
- First Horizon's commercial, consumer & wealth — advertising and public relations decreased by 0.0% year-over-year, from $1M to $1M.
- What is the long-term trend for First Horizon's commercial, consumer & wealth — advertising and public relations?
- Over 3 years (2022 to 2025), First Horizon's commercial, consumer & wealth — advertising and public relations has grown at a 5.3% compound annual growth rate (CAGR), from $6M to $7M.
- What does commercial, consumer & wealth — advertising and public relations mean?
- The total spending on marketing and brand promotion for the segment.
- How do you interpret commercial, consumer & wealth — advertising and public relations?
- Higher spending may indicate an aggressive customer acquisition strategy, while lower spending may reflect a focus on cost efficiency or brand maturity.
- How does commercial, consumer & wealth — advertising and public relations compare across companies?
- Standard marketing expense category, often benchmarked against revenue growth to determine marketing efficiency.