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First Horizon FHN Commercial, Consumer & Wealth — Advertising and public relations
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Where this comes from
Reported directly by First Horizon in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: First Horizon’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:17 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0000036966-26-000155
| (Dollars in millions) | Commercial, Consumer & Wealth | Wholesale | Corporate | Consolidated |
|---|---|---|---|---|
| Net occupancy expense | 19 | 2 | 15 | 36 |
| Operations services | 4 | 6 | 16 | 26 |
| Legal and professional fees | 3 | 1 | 14 | 18 |
| Advertising and public relations | — | — | 17 | 17 |
| Deposit insurance expense | — | — | 12 | 12 |
| Equipment expense | 3 | — | 8 | 11 |
| Amortization of intangible assets | 8 | — | — | 8 |
| Other expense | 16 | 9 | 35 | 60 |
Item 1. [Financial Statements](#i5fa0e3cbccce46a9bbf1ea1c199d896c_28)
FAQ
- What is First Horizon's commercial, consumer & wealth — advertising and public relations?
- First Horizon (FHN) reported commercial, consumer & wealth — advertising and public relations of $0 in Q2 2026.
- How has First Horizon's commercial, consumer & wealth — advertising and public relations changed year-over-year?
- First Horizon's commercial, consumer & wealth — advertising and public relations decreased by 100.0% year-over-year, from $2M to $0.
- What is the long-term trend for First Horizon's commercial, consumer & wealth — advertising and public relations?
- Over 3 years (2022 to 2025), First Horizon's commercial, consumer & wealth — advertising and public relations has grown at a 5.3% compound annual growth rate (CAGR), from $6M to $7M.
- What does commercial, consumer & wealth — advertising and public relations mean?
- This metric captures the marketing and promotional expenditures dedicated to acquiring and retaining customers within the Commercial, Consumer, and Wealth segment. It includes spending on brand awareness, digital marketing campaigns, and community outreach programs.
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