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First Horizon FHN Corporate — Advertising and public relations

Other segment segments

Commercial, Consumer & Wealth
$1M0.0%
Wholesale
$0

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Other financials

Income statement

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Revenue$862.0M+6.2%
Net income$262.0M+20.2%
EPS (diluted)$0.53+29.3%

Balance sheet

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Cash & equivalents$1.9B
Total debt$5.5B0.0%
Total equity$9.2B+4.8%
Total assets$84.1B+3.2%

Cash flow

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Operating cash flow$278.0M-20.3%
CapEx$8.0M-11.1%
Free cash flow$270.0M-20.6%

Valuation

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Market cap$11.78B+8.9%
P/E11.5×-2.0×
P/S3.4×0.0×

Profitability

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Net margin29.6%+4.4pp
FCF margin30.4%

Returns & leverage

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Return on equity11.5%+2.4pp
Debt / equity0.6×0.0×

Where this comes from

Reported directly by First Horizon in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: First Horizon’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First Horizon's corporate — advertising and public relations?
First Horizon (FHN) reported corporate — advertising and public relations of $9M in Q1 2026.
How has First Horizon's corporate — advertising and public relations changed year-over-year?
First Horizon's corporate — advertising and public relations decreased by 0.0% year-over-year, from $9M to $9M.
What is the long-term trend for First Horizon's corporate — advertising and public relations?
Over 3 years (2022 to 2025), First Horizon's corporate — advertising and public relations has grown at a 2.3% compound annual growth rate (CAGR), from $43M to $46M.
What does corporate — advertising and public relations mean?
Spending on marketing, brand awareness, and public relations activities.
How do you interpret corporate — advertising and public relations?
Higher spending may signal aggressive growth strategies or efforts to improve brand perception, while lower spending may indicate cost-cutting.
How does corporate — advertising and public relations compare across companies?
Standard marketing and advertising line item found in most corporate income statements.