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Sales & Marketing at other companies

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$1.39M+35.9%

Other financials

Income statement

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Revenue$196.1M+19.3%
Net income$44.0M-22.6%
EPS (diluted)$0.70-28.6%

Balance sheet

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Cash & equivalents$98.1M+13.9%
Total debt$1.6B+22.5%
Total equity$2.7B+14.9%
Total assets$21.3B+14.8%

Cash flow

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Operating cash flow$58.6M-5.0%

Valuation

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Market cap$2.66B+23.2%
P/E14.3×+4.7×
P/S3.9×+0.6×

Profitability

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Net margin26.9%-7.4pp

Returns & leverage

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Return on equity7.4%-2.5pp
Debt / equity0.6×0.0×

Where this comes from

Reported directly by First Merchants Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The source filing: First Merchants Corporation’s 8-K, filed July 22, 2026. Open the filing →

Filed
Jul 22, 2026, 4:12 PM EDT
Accession
0000712534-26-000056

FAQ

What is First Merchants Corporation's sales & marketing?
First Merchants Corporation (FRME) reported sales & marketing of $2.37M in Q2 2026.
How has First Merchants Corporation's sales & marketing changed year-over-year?
First Merchants Corporation's sales & marketing increased by 18.7% year-over-year, from $2M to $2.37M.
What is the long-term trend for First Merchants Corporation's sales & marketing?
Over 4 years (2021 to 2025), First Merchants Corporation's sales & marketing has grown at a 7.8% compound annual growth rate (CAGR), from $5.76M to $7.79M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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