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Sales & Marketing at other companies

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$1.6B+23.0%
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Huntington BancsharesHBAN
$37M+27.6%
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$554K+4.9%
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Northwest BancsharesNWBI
$1.67M-11.3%
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$1.28M-15.6%

Other financials

Income statement

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Revenue$157.1M-2.0%
Net income$28.2M-49.1%
EPS (diluted)$0.45-52.1%

Balance sheet

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Cash & equivalents$98.1M+13.9%
Total debt$1.6B+22.5%
Total equity$2.7B+14.6%
Total assets$21.1B+14.3%

Cash flow

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Operating cash flow$58.6M-5.0%

Valuation

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Market cap$2.64B+3.7%
Enterprise value$4.19B+10.4%
P/E13.3×+1.1×
P/S+0.1×

Profitability

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Net margin30.1%-1.8pp

Returns & leverage

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Return on equity7.9%-1.2pp
Debt / equity0.6×0.0×

Where this comes from

Reported directly by First Merchants Corporation in its filing.

Tagged under the XBRL concept us-gaap:MarketingExpense.

The official record: First Merchants Corporation’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is First Merchants Corporation's sales & marketing?
First Merchants Corporation (FRME) reported sales & marketing of $1.6M in Q1 2026.
How has First Merchants Corporation's sales & marketing changed year-over-year?
First Merchants Corporation's sales & marketing increased by 18.3% year-over-year, from $1.35M to $1.6M.
What is the long-term trend for First Merchants Corporation's sales & marketing?
Over 4 years (2021 to 2025), First Merchants Corporation's sales & marketing has grown at a 7.8% compound annual growth rate (CAGR), from $5.76M to $7.79M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.