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BlackBerry BB Sales & Marketing

Sales & Marketing at other companies

Microsoft logo
MicrosoftMSFT
$6.81B+9.7%
Open Text logo
Open TextOTEX
$282.62M+8.7%

Other financials

Income statement

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Revenue$152.9M+25.6%
Gross profit$119.7M+32.6%
Operating income$15.3M+665%
Net income$8.5M+347%
EPS (diluted)$0.01—

Balance sheet

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Cash & equivalents$256.8M-7.0%
Total debt$221.1M-0.4%
Total equity$750.7M+3.5%
Total assets$1.2B+2.5%

Cash flow

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Operating cash flow$4.6M+126%
CapEx$2.9M+222%
Free cash flow$1.7M+109%

Valuation

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Market cap$5.05B+114%
Enterprise value$5.02B+117%
P/E84.5×—
P/S8.7×+4.3×

Profitability

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Gross margin77.1%+3.0pp
Operating margin10.6%—
Net margin10.3%+7.4pp
FCF margin11.6%+9.5pp

Returns & leverage

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Return on equity8.1%+5.9pp
Debt / equity0.3×0.0×
Current ratio2.2×+0.1×

Where this comes from

Reported directly by BlackBerry in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: BlackBerry’s 10-Q, filed June 25, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is BlackBerry's sales & marketing?
BlackBerry (BB) reported sales & marketing of $29.5M in Q1 2026.
How has BlackBerry's sales & marketing changed year-over-year?
BlackBerry's sales & marketing increased by 2.8% year-over-year, from $28.7M to $29.5M.
What is the long-term trend for BlackBerry's sales & marketing?
Over 4 years (2022 to 2026), BlackBerry's sales & marketing has grown at a -11.2% compound annual growth rate (CAGR), from $183M to $114M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.