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BlackBerry BB Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by BlackBerry in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: BlackBerry’s 10-Q, filed June 25, 2026.
- Filed
- Jun 25, 2026, 4:55 PM EDT
- Fiscal quarter
- Q1 FY2027
- Calendar quarter
- Q2 2026
- Accession
- 0001070235-26-000076
| Line item | Three Months Ended / May 31, 2026 | Three Months Ended / May 31, 2025 |
|---|---|---|
| Gross margin | 119.7 | 90.3 |
| Operating expenses | ||
| Research and development | 33.0 | 25.0 |
| Sales and marketing | 29.5 | 28.7 |
| General and administrative | 39.3 | 30.5 |
| Amortization | 2.5 | 4.0 |
| Impairment of long-lived assets (note 2) | 0.1 | 0.1 |
| 104.4 | 88.3 |
ITEM 1. FINANCIAL STATEMENTS
FAQ
- What is BlackBerry's sales & marketing?
- BlackBerry (BB) reported sales & marketing of $29.5M in Q1 2026.
- How has BlackBerry's sales & marketing changed year-over-year?
- BlackBerry's sales & marketing increased by 2.8% year-over-year, from $28.7M to $29.5M.
- What is the long-term trend for BlackBerry's sales & marketing?
- Over 4 years (2022 to 2026), BlackBerry's sales & marketing has grown at a -11.2% compound annual growth rate (CAGR), from $183M to $114M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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