Build-A-Bear Workshop BBW Direct To Consumer — Contribution Margin

Similar metrics at other companies

RKTDirect to Consumer — Contribution margin

$1.15B+182%

NTGRConsumer — Segment Contribution Margin

-0.2%-0.1pp

SHOODirect-to-Consumer — Operating income (loss)

-$1.58M+74.6%

NTGRConsumer — Segment Contribution Income

-$126K+91.4%

PSK

PSKYDirect-to-Consumer — Adjusted EBITDA

$251M+330%

SHOODirect-to-Consumer — Cost of sales (exclusive of depreciation and amortization)

$70.21M+57.1%

Questions, answered.

What is Build-A-Bear Workshop's direct to consumer — contribution margin?

Build-A-Bear Workshop (BBW) reported direct to consumer — contribution margin of $37.05M in Q1 2026.

How has Build-A-Bear Workshop's direct to consumer — contribution margin changed year-over-year?

Build-A-Bear Workshop's direct to consumer — contribution margin increased by 10.0% year-over-year, from $33.67M to $37.05M.

What is the long-term trend for Build-A-Bear Workshop's direct to consumer — contribution margin?

Over 3 years (2023 to 2026), Build-A-Bear Workshop's direct to consumer — contribution margin has grown at a 2.8% compound annual growth rate (CAGR), from $116.14M to $126M.

What does direct to consumer — contribution margin mean?

Contribution margin represents the segment's revenue remaining after deducting variable costs and directly attributable operating expenses. It is a critical measure for evaluating the profitability and financial viability of the direct-to-consumer business model.