BJ's Wholesale Club Holdings, Inc. BJ Co-brand initiatives — Long-term:

Similar metrics at other companies

HDeferred revenue related to co-branded credit card programs — Total contract liabilities

$77M+26.2%

DECKLoyalty Programs — Contract With Customer, Liability, Increase (Decrease) For Issuances

$20.15M+58.7%

DECKLoyalty Programs — Contract With Customer, Liability, Increase (Decrease) For Redemptions And Expirations To Net Sales

-$54.85M-57.7%

LUVDeferred co-brand revenue

$432M—

DECKLoyalty Programs — Contract With Customer, Liability, Increase (Decrease) For Redemptions, Expirations, And Adjustments To Net Sales

-$26.27M-54.3%

BROSGift card and loyalty programs — Contract with Customer, Liability

$59.71M+32.6%

Questions, answered.

What is BJ's Wholesale Club Holdings, Inc.'s co-brand initiatives — long-term:?

BJ's Wholesale Club Holdings, Inc. (BJ) reported co-brand initiatives — long-term: of $2.22M in Q1 2026.

How has BJ's Wholesale Club Holdings, Inc.'s co-brand initiatives — long-term: changed year-over-year?

BJ's Wholesale Club Holdings, Inc.'s co-brand initiatives — long-term: decreased by 4.1% year-over-year, from $2.32M to $2.22M.

What does co-brand initiatives — long-term: mean?

The long-term revenue contribution from strategic co-branded financial and loyalty partnerships.

How do you interpret co-brand initiatives — long-term:?

An upward trend indicates a strengthening competitive moat and deeper member loyalty, whereas a decline may signal a need to refresh partnership terms or value propositions.

How does co-brand initiatives — long-term: compare across companies?

Comparable to 'Loyalty Program Revenue' or 'Financial Services Segment' long-term growth metrics reported by other large-scale retailers and warehouse clubs.