What does loyalty points — long-term deferred revenue mean?

This metric captures the non-current portion of the liability for loyalty program points that are expected to be redeemed beyond the next fiscal year. It reflects the long-term obligation of the company to fulfill future travel or service rewards for its loyalty program members. Monitoring this balance helps investors assess the long-term commitment and potential future cost associated with the company's customer retention strategy.

Choice Hotels International CHH Loyalty Points — Long-term deferred revenue

Similar metrics at other companies

WHDeferred loyalty program revenue — Loyalty program liability

$118M+12.4%

WHDeferred loyalty program revenues — Contract Liabilities

$85M-4.5%

ALKLoyalty Plan Revenue — Deferred Revenue

$1.78B—

BOOTCustomer Loyalty Program — Deferred Revenue

$7.95M+28.2%

DALLoyalty program — Liabilities and deferred revenue

$108.75M+6.9%

DALLoyalty and related — Loyalty program deferred revenue

$4.45B-2.3%

Other financials

Income statement

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Revenue$340.6M+2.3%

Operating income$60.0M-24.9%

Net income$20.3M-54.4%

EPS (diluted)$0.44-53.2%

Balance sheet

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Cash & equivalents$43.9M+9.5%

Total debt$2.1B+6.2%

Total equity$137.4M+315%

Total assets$2.9B+14.2%

Cash flow

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Operating cash flow-$23.2M-213%

CapEx$16.8M-52.6%

Free cash flow-$40.0M-167%

Valuation

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Market cap$5.23B-23.3%

Enterprise value$7.3B-16.3%

P/E15.1×-6.6×

P/S3.3×-1.0×

Profitability

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Operating margin26.7%-3.8pp

Net margin21.5%+1.8pp

FCF margin8.6%-5.3pp

Returns & leverage

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Return on equity881%+705pp

Debt / equity15.4×—

Current ratio0.9×+0.1×

Where this comes from

Reported directly by Choice Hotels International in its filing.

Tagged under the XBRL concept us-gaap:ContractWithCustomerLiabilityNoncurrent.

The official record: Choice Hotels International’s 10-K, filed February 19, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Choice Hotels International's loyalty points — long-term deferred revenue?: Choice Hotels International (CHH) reported loyalty points — long-term deferred revenue of $36.7M in Q4 2025.
What does loyalty points — long-term deferred revenue mean?: This metric captures the non-current portion of the liability for loyalty program points that are expected to be redeemed beyond the next fiscal year. It reflects the long-term obligation of the company to fulfill future travel or service rewards for its loyalty program members. Monitoring this balance helps investors assess the long-term commitment and potential future cost associated with the company's customer retention strategy.