Choice Hotels International
CHHChoice Hotels International is a leading global hotel franchisor that licenses a diverse portfolio of brands across multiple price points, from economy to upper upscale.
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Aug 5, 2026 (In 1 week)Valuation & ratios
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Profile
Choice Hotels International is a leading global hotel franchisor that licenses a diverse portfolio of brands across multiple price points, from economy to upper upscale. The company operates primarily through a fee-for-service model, generating revenue from royalty, marketing, and reservation fees paid by independent hotel owners. Its core value proposition centers on enhancing franchisee profitability through centralized reservation systems, a robust loyalty program, and extensive marketing and technology support.
A leading global franchisor with a significant presence in the midscale and extended-stay segments, utilizing an asset-light model to drive high operating leverage.
Questions, answered.
- What is Choice Hotels International's market cap?
- Choice Hotels International (CHH) has a market capitalization of $5.1B and trades on NYSE.
- What is Choice Hotels International's revenue and profitability?
- Choice Hotels International generated $1.6B in trailing twelve-month revenue with net income of $345.7M, representing a net margin of 21.5%, with free cash flow of $138.6M. These figures are based on the Q1 2026 filing.
- Who are Choice Hotels International's competitors?
- Choice Hotels International's key competitors include Wyndham Hotels & Resorts, Hilton Worldwide, Hyatt Hotels, and others. These companies compete in similar markets and product categories.
- Who does Choice Hotels International partner with?
- Choice Hotels International's notable partners include Expedia, Booking.com, SABRE, and others.
- What subsidiaries does Choice Hotels International have?
- Choice Hotels International's subsidiaries include Radisson Hotels Americas, WoodSpring Hotels.
- Where is Choice Hotels International headquartered?
- Choice Hotels International is headquartered in United States of America and employs approximately 1,800 people. It has been publicly traded since 1996.
