Dutch Bros BROS Gift card redemptions — Deferred revenue recognized
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Where this comes from
Reported directly by Dutch Bros in its filing.
Tagged under the XBRL concept us-gaap:ContractWithCustomerLiabilityRevenueRecognized.
The official record: Dutch Bros’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Dutch Bros's gift card redemptions — deferred revenue recognized?
- Dutch Bros (BROS) reported gift card redemptions — deferred revenue recognized of $5.56M in Q1 2026.
- How has Dutch Bros's gift card redemptions — deferred revenue recognized changed year-over-year?
- Dutch Bros's gift card redemptions — deferred revenue recognized increased by 9.2% year-over-year, from $5.09M to $5.56M.
- What is the long-term trend for Dutch Bros's gift card redemptions — deferred revenue recognized?
- Over 4 years (2021 to 2025), Dutch Bros's gift card redemptions — deferred revenue recognized has grown at a 20.7% compound annual growth rate (CAGR), from $3.81M to $8.07M.
- What does gift card redemptions — deferred revenue recognized mean?
- The total value of gift cards used by customers to pay for products during the reporting period.
- How do you interpret gift card redemptions — deferred revenue recognized?
- An increase suggests higher customer loyalty and active usage of prepaid balances, while a decrease may indicate slowing customer traffic or a reduction in the gift card program's popularity.
- How does gift card redemptions — deferred revenue recognized compare across companies?
- Comparable to 'breakage and redemption revenue' or 'gift card breakage' reported by other retail and restaurant chains with significant loyalty or prepaid card programs.