Products & Services · Deferred revenue recognized
Loyalty program — Deferred revenue recognized
Marriott International Loyalty program — Deferred revenue recognized increased by 52.4% to $870M in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 3.2%, from $843M to $870M. Over 4 years (FY 2021 to FY 2025), Loyalty program — Deferred revenue recognized shows an upward trend with a 12.6% CAGR. This is a positive signal — higher values indicate stronger performance for this metric.
Analysis
StatementSegment
CategoryProfitability
SignalHigher is better
VolatilityModerate
First reportedQ1 2018
Last reportedQ1 2026May 6, 2026
How to read this metric
An increase indicates higher utilization of loyalty points by members, leading to revenue realization.
Detailed definition
The amount of revenue previously recorded as a liability that has been recognized in the income statement during the per...
Peer comparison
Standard revenue recognition metric for companies with deferred revenue streams.
Metric ID:
mar_segment_liability_for_guest_loyalty_program_deferred_revenue_recognizedHistorical Data
20 periods
| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $468M | $578M | $628M | $567M | $757M | $701M | $667M | $745M | $827M | $753M | $473M | $771M | $874M | $765M | $600M | $843M | $939M | $807M | $571M | $870M |
| QoQ Change | — | +23.5% | +8.7% | -9.7% | +33.5% | -7.4% | -4.9% | +11.7% | +11.0% | -8.9% | -37.2% | +63.0% | +13.4% | -12.5% | -21.6% | +40.5% | +11.4% | -14.1% | -29.2% | +52.4% |
| YoY Change | — | — | — | — | +61.8% | +21.3% | +6.2% | +31.4% | +9.2% | +7.4% | -29.1% | +3.5% | +5.7% | +1.6% | +26.8% | +9.3% | +7.4% | +5.5% | -4.8% | +3.2% |
Range$468M – $939M
CAGR+13.9%
Avg YoY Growth+10.4%
Median YoY Growth+6.8%
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Frequently Asked Questions
- What is Marriott International's loyalty program — deferred revenue recognized?
- Marriott International (MAR) reported loyalty program — deferred revenue recognized of $870M in Q1 2026.
- How has Marriott International's loyalty program — deferred revenue recognized changed year-over-year?
- Marriott International's loyalty program — deferred revenue recognized increased by 3.2% year-over-year, from $843M to $870M.
- What is the long-term trend for Marriott International's loyalty program — deferred revenue recognized?
- Over 4 years (2021 to 2025), Marriott International's loyalty program — deferred revenue recognized has grown at a 12.6% compound annual growth rate (CAGR), from $1.97B to $3.16B.
- What does loyalty program — deferred revenue recognized mean?
- The amount of loyalty program revenue earned and recognized during the period.