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Celsius Holdings, Inc. CELH Accrued promotional allowance

Accrued promotional allowance at other companies

Monster Beverage logo
Monster BeverageMNST
$402.44M+32.1%
Monster Beverage logo
Monster BeverageMNST
$23.71M-23.0%
Johnson & Johnson logo
Johnson & JohnsonJNJ
$18.4B-2.0%
Kenvue logo
KenvueKVUE
$777M+4.4%
The Kraft Heinz Company logo
The Kraft Heinz CompanyKHC
$936M+34.9%
The J.M. Smucker Company logo
The J.M. Smucker CompanySJM
$175.9M-6.8%

Other financials

Income statement

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Revenue$782.6M+138%
Gross profit$378.1M+119%
Operating income$139.0M+167%
Net income$110.1M+148%
EPS (diluted)$0.33+120%

Balance sheet

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Cash & equivalents$549.2M-43.8%
Total debt$675.9M+3,331%
Total equity$1.3B+182%
Total assets$5.2B+177%

Cash flow

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Operating cash flow$73.7M-28.7%
CapEx$7.9M+14.0%
Free cash flow$65.8M-31.8%

Valuation

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Market cap$7.87B+8.9%
Enterprise value$8B+24.6%
P/E45.3×
P/S2.7×-2.8×

Profitability

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Gross margin49.6%-0.8pp
Operating margin7.7%
Net margin5.9%
FCF margin24.6%+12.3pp

Returns & leverage

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Return on equity20.5%
Debt / equity0.5×+0.5×
Current ratio1.8×-1.6×

Where this comes from

Reported directly by Celsius Holdings, Inc. in its filing.

Tagged under the XBRL concept celh:AccruedPromotionalAllowance.

The official record: Celsius Holdings, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Celsius Holdings, Inc.'s accrued promotional allowance?
Celsius Holdings, Inc. (CELH) reported accrued promotional allowance of $401.08M in Q1 2026.
How has Celsius Holdings, Inc.'s accrued promotional allowance changed year-over-year?
Celsius Holdings, Inc.'s accrued promotional allowance increased by 165.0% year-over-year, from $151.33M to $401.08M.
What is the long-term trend for Celsius Holdings, Inc.'s accrued promotional allowance?
Over 4 years (2021 to 2025), Celsius Holdings, Inc.'s accrued promotional allowance has grown at a 100.5% compound annual growth rate (CAGR), from $19.04M to $307.92M.
What does accrued promotional allowance mean?
This represents the estimated liability for promotional discounts, rebates, and marketing support provided to retailers and distributors that have been earned but not yet paid. For a beverage company, this is a critical indicator of trade spend intensity and marketing effectiveness. It directly impacts the net revenue recognition process.