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Celsius Holdings, Inc. CELH Accrued promotional allowance
Accrued promotional allowance at other companies
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Where this comes from
Reported directly by Celsius Holdings, Inc. in its filing.
Tagged under the XBRL concept celh:AccruedPromotionalAllowance.
The source filing: Celsius Holdings, Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 8:51 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001341766-26-000050
| Line item | June 30, 2026 | December 31, 2025 |
|---|---|---|
| Accrued expenses[5] | 264,558 | 230,721 |
| Income taxes payable | 40,821 | 49,612 |
| Accrued distributor termination fees | 8,761 | 264,088 |
| Accrued promotional allowance[6] | 453,043 | 307,922 |
| Contingent consideration | — | 25,000 |
| Deferred revenue-current[7] | 31,460 | 26,988 |
| Other current liabilities | 42,891 | 36,465 |
| Total current liabilities | 1,043,635 | 1,078,726 |
Item 1. Financial Statements
FAQ
- What is Celsius Holdings, Inc.'s accrued promotional allowance?
- Celsius Holdings, Inc. (CELH) reported accrued promotional allowance of $453.04M in Q2 2026.
- How has Celsius Holdings, Inc.'s accrued promotional allowance changed year-over-year?
- Celsius Holdings, Inc.'s accrued promotional allowance increased by 126.3% year-over-year, from $200.17M to $453.04M.
- What is the long-term trend for Celsius Holdings, Inc.'s accrued promotional allowance?
- Over 4 years (2021 to 2025), Celsius Holdings, Inc.'s accrued promotional allowance has grown at a 100.5% compound annual growth rate (CAGR), from $19.04M to $307.92M.
- What does accrued promotional allowance mean?
- This represents the estimated liability for promotional discounts, rebates, and marketing support provided to retailers and distributors that have been earned but not yet paid. For a beverage company, this is a critical indicator of trade spend intensity and marketing effectiveness. It directly impacts the net revenue recognition process.
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