Monster Beverage Accrued Promotional Allowances Liabilities Current decreased by 2.2% to $384.07M in Q4 2025 compared to the prior quarter. Year-over-year, this metric grew by 43.5%, from $267.71M to $384.07M. Over 5 years (FY 2020 to FY 2025), Accrued Promotional Allowances Liabilities Current shows an upward trend with a 15.5% CAGR.
An increase often signals aggressive marketing or sales incentive programs, while a decrease may indicate reduced promotional activity.
This represents the estimated liability for promotional discounts, rebates, and marketing support provided to retailers...
Highly specific to the consumer packaged goods industry; reflects competitive intensity in trade spending.
current_liabilities_accrued_promotional_allowances_liabi_2b25e1| Q2 '21 | Q3 '21 | Q4 '21 | Q1 '22 | Q2 '22 | Q3 '22 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $227.41M | $232.39M | $211.46M | $270.79M | $277.62M | $281.65M | $255.63M | $308.09M | $283.65M | $296.58M | $269.06M | $318.90M | $319.76M | $301.97M | $267.71M | $304.67M | $360.41M | $392.63M | $384.07M |
| QoQ Change | — | +2.2% | -9.0% | +28.1% | +2.5% | +1.5% | -9.2% | +20.5% | -7.9% | +4.6% | -9.3% | +18.5% | +0.3% | -5.6% | -11.3% | +13.8% | +18.3% | +8.9% | -2.2% |
| YoY Change | — | — | — | — | +22.1% | +21.2% | +20.9% | +13.8% | +2.2% | +5.3% | +5.3% | +3.5% | +12.7% | +1.8% | -0.5% | -4.5% | +12.7% | +30.0% | +43.5% |