How has Celsius Holdings, Inc.'s accrued promotional allowance changed year-over-year?

Celsius Holdings, Inc.'s accrued promotional allowance increased by 505.8% year-over-year, from $15.38M to $93.16M.

What does accrued promotional allowance mean?

Tracks the change in liabilities related to marketing and promotional incentives offered to retailers or distributors. This is critical for understanding the cost of trade spend and customer acquisition.

Celsius Holdings, Inc. CELH Accrued promotional allowance

Accrued promotional allowance at other companies

Monster BeverageMNST

$402.44M+32.1%

Monster BeverageMNST

$23.71M-23.0%

The Kraft Heinz CompanyKHC

$936M+34.9%

The J.M. Smucker CompanySJM

$175.9M-6.8%

General MillsGIS

$527.2M+5.0%

Mondelez InternationalMDLZ

$2.97B+10.0%

Other financials

Income statement

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Revenue$782.6M+138%

Gross profit$378.1M+119%

Operating income$139.0M+167%

Net income$110.1M+148%

EPS (diluted)$0.33+120%

Balance sheet

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Cash & equivalents$549.2M-43.8%

Total debt$675.9M+3,331%

Total equity$1.3B+182%

Total assets$5.2B+177%

Cash flow

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Operating cash flow$73.7M-28.7%

CapEx$7.9M+14.0%

Free cash flow$65.8M-31.8%

Valuation

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Market cap$7.87B+8.9%

Enterprise value$8B+24.6%

P/E45.3×—

P/S2.7×-2.8×

Profitability

See full

Gross margin49.6%-0.8pp

Operating margin7.7%—

Net margin5.9%—

FCF margin24.6%+12.3pp

Returns & leverage

See full

Return on equity20.5%—

Debt / equity0.5×+0.5×

Current ratio1.8×-1.6×

Where this comes from

Reported directly by Celsius Holdings, Inc. in its filing.

Tagged under the XBRL concept celh:IncreaseDecreaseInAccruedPromotionalAllowance.

The official record: Celsius Holdings, Inc.’s 10-Q, filed May 7, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Celsius Holdings, Inc.'s accrued promotional allowance?: Celsius Holdings, Inc. (CELH) reported accrued promotional allowance of $93.16M in Q1 2026.
How has Celsius Holdings, Inc.'s accrued promotional allowance changed year-over-year?: Celsius Holdings, Inc.'s accrued promotional allowance increased by 505.8% year-over-year, from $15.38M to $93.16M.
What does accrued promotional allowance mean?: Tracks the change in liabilities related to marketing and promotional incentives offered to retailers or distributors. This is critical for understanding the cost of trade spend and customer acquisition.