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Churchill Downs CHDN Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by Churchill Downs in its filing.
Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.
The source filing: Churchill Downs’s 10-K, filed February 25, 2026.
- Filed
- Feb 25, 2026, 4:36 PM EST
- Fiscal year
- FY2025
- Accession
- 0000020212-26-000025
We expense the costs of general advertising, marketing and associated promotional expenditures at the time the costs are incurred. We incurred advertising and marketing expense of approximately $101.9 million in 2025, $90.7 million in 2024, and $83.4 million in 2023 in our accompanying Consolidated Statements of Comprehensive Income.
ITEM 8.FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
FAQ
- What is Churchill Downs's sales & marketing?
- Churchill Downs (CHDN) reported sales & marketing of $25.48M in Q4 2025.
- How has Churchill Downs's sales & marketing changed year-over-year?
- Churchill Downs's sales & marketing increased by 12.3% year-over-year, from $22.68M to $25.48M.
- What is the long-term trend for Churchill Downs's sales & marketing?
- Over 4 years (2021 to 2025), Churchill Downs's sales & marketing has grown at a 8.1% compound annual growth rate (CAGR), from $74.5M to $101.9M.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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