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Churchill Downs CHDN Sales & Marketing

Sales & Marketing at other companies

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$322.54M+38.3%
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Other financials

Income statement

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Revenue$980.0M+4.9%
Operating income$357.0M+8.9%
Net income$241.0M+11.1%
EPS (diluted)$3.42+14.4%

Balance sheet

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Cash & equivalents$295.0M+3.3%
Total debt$2.3B+18.9%
Total equity$1.3B+28.7%
Total assets$7.5B+2.0%

Cash flow

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Operating cash flow$217.0M-9.8%
CapEx$19.0M+0.5%
Free cash flow$198.0M-10.6%

Valuation

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Market cap$6.06B-15.6%
Enterprise value$8.05B-8.7%
P/E14.7×-2.0×
P/S-0.5×

Profitability

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Operating margin24.1%-1.2pp
Net margin13.8%-1.4pp
FCF margin24%-1.0pp

Returns & leverage

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Return on equity34.7%-6.9pp
Debt / equity1.7×-0.1×
Current ratio0.4×-0.2×

Where this comes from

Reported directly by Churchill Downs in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The source filing: Churchill Downs’s 10-K, filed February 25, 2026.

Filed
Feb 25, 2026, 4:36 PM EST
Fiscal year
FY2025
Accession
0000020212-26-000025

We expense the costs of general advertising, marketing and associated promotional expenditures at the time the costs are incurred. We incurred advertising and marketing expense of approximately $101.9 million in 2025, $90.7 million in 2024, and $83.4 million in 2023 in our accompanying Consolidated Statements of Comprehensive Income.

ITEM 8.FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

FAQ

What is Churchill Downs's sales & marketing?
Churchill Downs (CHDN) reported sales & marketing of $25.48M in Q4 2025.
How has Churchill Downs's sales & marketing changed year-over-year?
Churchill Downs's sales & marketing increased by 12.3% year-over-year, from $22.68M to $25.48M.
What is the long-term trend for Churchill Downs's sales & marketing?
Over 4 years (2021 to 2025), Churchill Downs's sales & marketing has grown at a 8.1% compound annual growth rate (CAGR), from $74.5M to $101.9M.
What does sales & marketing mean?
Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

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