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DraftKings Inc. DKNG Sales & Marketing
Sales & Marketing at other companies
Other financials
Where this comes from
Reported directly by DraftKings Inc. in its filing.
Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.
The source filing: DraftKings Inc.’s 10-Q, filed August 7, 2026. Open the filing →
- Filed
- Aug 7, 2026, 7:02 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001883685-26-000029
FAQ
- What is DraftKings Inc.'s sales & marketing?
- DraftKings Inc. (DKNG) reported sales & marketing of $322.54M in Q2 2026.
- How has DraftKings Inc.'s sales & marketing changed year-over-year?
- DraftKings Inc.'s sales & marketing increased by 38.3% year-over-year, from $233.19M to $322.54M.
- What is the long-term trend for DraftKings Inc.'s sales & marketing?
- Over 4 years (2021 to 2025), DraftKings Inc.'s sales & marketing has grown at a 8.9% compound annual growth rate (CAGR), from $981.5M to $1.38B.
- What does sales & marketing mean?
- Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.
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