Choice Hotels International CHH Loyalty program — Contract with customer, liability

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Questions, answered.

What is Choice Hotels International's loyalty program — contract with customer, liability?

Choice Hotels International (CHH) reported loyalty program — contract with customer, liability of $114.9M in Q4 2025.

How has Choice Hotels International's loyalty program — contract with customer, liability changed year-over-year?

Choice Hotels International's loyalty program — contract with customer, liability increased by 4.1% year-over-year, from $110.4M to $114.9M.

What does loyalty program — contract with customer, liability mean?

This metric represents the deferred revenue liability associated with loyalty program points earned by customers that remain unredeemed. It reflects the company's obligation to provide future hotel stays or other rewards to members who have accumulated points through qualifying stays. This liability is a critical indicator of the scale of the loyalty program and the potential future redemption costs that the company must fulfill.