| Segment | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q1 '26 | Q2 '26 | Q3 '26 |
|---|---|---|---|---|---|---|---|---|
| Health and Wellness | — | 40% | 37% | 38% | — | 40% | 38% | 38% |
| Household | 1% | 25% | 27% | 28% | 1% | 25% | 25% | 29% |
| International | — | 15% | 16% | 16% | — | 18% | 18% | 17% |
| Lifestyle | 5% | 18% | 20% | 18% | — | 17% | 19% | 16% |
| Total | — | — | — | — | — | — | — | — |