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Comcast CMCSA Advertising — Revenue

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Other financials

Income statement

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Revenue$29.9B-1.2%
Operating income$5.2B-13.9%
Net income$3.5B-68.3%
EPS (diluted)$0.99-66.8%

Balance sheet

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Cash & equivalents$7.7B-20.7%
Total debt$96.5B-10.0%
Total equity$89.8B-7.3%
Total assets$257.55B-6.0%

Cash flow

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Operating cash flow$8.1B+3.5%
CapEx$2.9B+8.4%
Free cash flow$5.2B+1.0%

Valuation

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Market cap$89.99B-22.4%
Enterprise value$178.78B-16.2%
P/E+3.0×
P/S0.7×-0.2×

Profitability

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Operating margin14.7%-3.5pp
Net margin9%-9.5pp
FCF margin16.4%+0.7pp

Returns & leverage

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Return on equity12%-13.4pp
Debt / equity1.1×0.0×
Current ratio0.8×-0.1×

Where this comes from

Reported directly by Comcast in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Comcast’s 10-Q, filed July 23, 2026.

Filed
Jul 23, 2026, 3:11 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001628280-26-049360
(in millions, except per share data)Three Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Revenue$29,940$30,313$61,396$60,199
Costs and Expenses:
Programming and production8,3897,57619,27315,991
Marketing and promotion2,2582,1684,4224,239
Other operating and administrative10,44510,42220,85320,314
Depreciation2,3912,3494,7244,580
Amortization1,2971,8052,8293,423
Total costs and expenses24,78024,32052,10148,548

ITEM 1: FINANCIAL STATEMENTS

FAQ

What is Comcast's advertising — revenue?
Comcast (CMCSA) reported advertising — revenue of $962M in Q2 2026.
How has Comcast's advertising — revenue changed year-over-year?
Comcast's advertising — revenue increased by 1.2% year-over-year, from $951M to $962M.
What does advertising — revenue mean?
This metric represents the total gross revenue generated from the sale of advertising inventory across the company's media, cable, and digital platforms. It encompasses income from linear television spots, addressable advertising, and digital streaming ad placements. This figure reflects the company's ability to monetize its audience reach and content engagement through commercial partnerships.

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