Advertising — Revenue
Walt Disney Advertising — Revenue decreased by 13.8% to $2.80B in Q1 2026 compared to the prior quarter. Year-over-year, this metric grew by 1.7%, from $2.76B to $2.80B. Over 3 years (FY 2021 to FY 2025), Advertising — Revenue shows relatively stable performance with a -3.3% CAGR. This decline may warrant attention — for this metric, higher values are generally preferred.
Analysis
How to read this metric
An increase suggests strong audience demand and effective monetization of content, while a decrease may indicate declining viewership or a softening advertising market.
Detailed definition
This metric represents the total gross revenue generated from the sale of advertising inventory across linear television...
Peer comparison
Comparable to advertising revenue reported by other major media conglomerates, broadcast networks, and streaming service providers.
dis_segment_advertising_revenuesHistorical Data
| Q2 '21 | Q3 '21 | Q4 '21 | Q4 '22 | Q1 '23 | Q2 '23 | Q3 '23 | Q4 '23 | Q1 '24 | Q2 '24 | Q3 '24 | Q4 '24 | Q1 '25 | Q2 '25 | Q3 '25 | Q4 '25 | Q2 '26 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Value | $3.16B | $3.16B | $3.87B | $3.44B | $2.56B | $3.04B | $3.04B | $3.35B | $2.72B | $3.28B | $3.28B | $3.24B | $2.76B | $2.76B | $2.79B | $3.25B | $2.80B |
| QoQ Change | — | +0.0% | +22.3% | -11.0% | -25.5% | +18.7% | +0.0% | +10.0% | -18.7% | +20.5% | +0.0% | -1.2% | -15.0% | +0.0% | +1.2% | +16.6% | -13.8% |
| YoY Change | — | — | — | -11.0% | — | — | — | -2.8% | +6.1% | +7.8% | +7.8% | -3.2% | +1.2% | -16.0% | -15.0% | +0.4% | +1.7% |
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Frequently Asked Questions
- What is Walt Disney's advertising — revenue?
- Walt Disney (DIS) reported advertising — revenue of $2.80B in Q1 2026.
- How has Walt Disney's advertising — revenue changed year-over-year?
- Walt Disney's advertising — revenue increased by 1.7% year-over-year, from $2.76B to $2.80B.
- What is the long-term trend for Walt Disney's advertising — revenue?
- Over 3 years (2021 to 2025), Walt Disney's advertising — revenue has grown at a -3.3% compound annual growth rate (CAGR), from $12.78B to $11.55B.
- What does advertising — revenue mean?
- The total income earned from selling advertising space across all television and digital media platforms.