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Walt Disney DIS Advertising — Revenue

Other product segments

Subscription and affiliate fees
$10.58B+10.2%
Theme park admissions
$3.09B+5.9%
Resorts and vacations
$2.56B+8.7%
Retail and wholesale sales of merchandise, food and beverage
$2.44B+4.7%
Content Sales
$1.73B+4.9%
Other
$1.1B-4.9%
Merchandise licensing
$865M+1.5%

Similar metrics at other companies

Versant Media Group, Inc. logo
VSNTAdvertising — Revenue
$368M-5.2%
FuboTV logo
FUBOAdvertising — Total revenues
$101.57M—
Fox Corporation logo
FOXAAdvertising — Revenue
$1.56B-23.6%
Warner Bros. Discovery, Inc. logo
WBDAdvertising — Revenue
$1.85B-6.7%
PSK
PSKYAdvertising — Revenue
$2.44B-2.8%
Grindr logo
GRNDAdvertising revenue — Revenue
$23.29M+68.0%

Other financials

Income statement

See full
Revenue$25.2B+6.5%
Net income$2.2B-31.4%
EPS (diluted)$1.27-29.8%

Balance sheet

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Cash & equivalents$5.8B-2.8%
Total debt$47.4B+12.1%
Total equity$108.71B-0.4%
Total assets$205.22B+4.4%

Cash flow

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Operating cash flow$735.0M-77.1%
CapEx$3.0B+22.2%
Free cash flow-$2.3B-408%

Valuation

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Market cap$161.2B-26.5%
Enterprise value$202.77B-20.7%
P/E12.2×-7.0×
P/S1.6×+0.2×

Profitability

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Net margin14.7%+6.3pp

Returns & leverage

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Return on equity13.4%+5.7pp
Debt / equity0.4×0.0×
Current ratio0.7×0.0×

Where this comes from

Reported directly by Walt Disney in its filing.

Tagged under the XBRL concept us-gaap:Revenues.

The official record: Walt Disney’s 10-Q, filed May 6, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Walt Disney's advertising — revenue?
Walt Disney (DIS) reported advertising — revenue of $2.8B in Q1 2026.
How has Walt Disney's advertising — revenue changed year-over-year?
Walt Disney's advertising — revenue increased by 1.7% year-over-year, from $2.76B to $2.8B.
What is the long-term trend for Walt Disney's advertising — revenue?
Over 3 years (2021 to 2025), Walt Disney's advertising — revenue has grown at a -3.3% compound annual growth rate (CAGR), from $12.78B to $11.55B.
What does advertising — revenue mean?
This metric represents the total gross revenue generated from the sale of advertising inventory across linear television networks, streaming platforms, and digital properties. It captures the monetization of audience reach and engagement through commercial spots, sponsorships, and integrated brand partnerships. This revenue stream is a critical indicator of the company's ability to attract advertisers and maintain viewership across its diverse media portfolio.