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Walt Disney DIS Merchandise licensing — Revenue
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Where this comes from
Reported directly by Walt Disney in its filing.
Tagged under the XBRL concept us-gaap:Revenues.
The source filing: Walt Disney’s 10-Q, filed May 6, 2026.
- Filed
- May 6, 2026, 6:41 AM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001744489-26-000037
| Line item | Entertainment | Sports | Experiences | Eliminations | Total |
|---|---|---|---|---|---|
| Advertising | 1,670 | 1,132 | — | — | 2,802 |
| Theme park admissions | — | — | 3,092 | — | 3,092 |
| Resorts and vacations | — | — | 2,564 | — | 2,564 |
| Retail and wholesale sales of merchandise, food and beverage | — | — | 2,442 | — | 2,442 |
| Merchandise licensing | 146 | — | 719 | — | 865 |
| Content sales | 1,725 | — | — | — | 1,725 |
| Other | 373 | 226 | 670 | (173) | 1,096 |
| $11,715 | $4,609 | $9,487 | $(643) | $25,168 |
Item 1: Financial Statements
FAQ
- What is Walt Disney's merchandise licensing — revenue?
- Walt Disney (DIS) reported merchandise licensing — revenue of $865M in Q1 2026.
- How has Walt Disney's merchandise licensing — revenue changed year-over-year?
- Walt Disney's merchandise licensing — revenue increased by 1.5% year-over-year, from $852M to $865M.
- What is the long-term trend for Walt Disney's merchandise licensing — revenue?
- Over 3 years (2021 to 2025), Walt Disney's merchandise licensing — revenue has grown at a 2.1% compound annual growth rate (CAGR), from $3.5B to $3.72B.
- What does merchandise licensing — revenue mean?
- This metric represents the total revenue generated from granting third parties the rights to use intellectual property, characters, and brand assets across various consumer product categories. It reflects the monetization power of the company's creative franchises beyond direct content distribution. This revenue stream is a key indicator of brand equity and the long-term commercial viability of the company's entertainment portfolio.
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