What is Comcast's total media segment — goodwill?

Comcast (CMCSA) reported total media segment — goodwill of $12.2B in Q2 2026.

What does total media segment — goodwill mean?

This represents the intangible asset value recorded when the media segment acquires other businesses for a price exceeding the fair market value of their net identifiable assets. It reflects the premium paid for brand reputation, customer base, and intellectual property.

Comcast (CMCSA) Total Media Segment — Goodwill

Screener

Other segment segments

Total Residential Connectivity & Platforms Segment

$28.9B—

Total Theme Parks Segment

$4.9B—

Total Studios Segment

$3.7B—

Total Business Services Connectivity Segment

$3.4B—

Similar metrics at other companies

DJT

DJTMedia — Goodwill

$120.88M—

ADBEDigital Media — Goodwill

$3.91B+0.4%

PSK

PSKYTV Media — Goodwill

$249M-95.2%

SSPLocal Media — Goodwill

$858.76M-5.2%

TDA

TDAYUSA TODAY Media — Goodwill

$385.03M-3.1%

KLTRMedia and Telecom — Goodwill

$9.38M0.0%

Other financials

Income statement

See full

Revenue$29.9B-1.2%

Operating income$5.2B-13.9%

Net income$3.5B-68.3%

EPS (diluted)$0.99-66.8%

Balance sheet

See full

Cash & equivalents$7.7B-20.7%

Total debt$96.5B-10.0%

Total equity$89.8B-7.3%

Total assets$257.55B-6.0%

Cash flow

See full

Operating cash flow$8.1B+3.5%

CapEx$2.9B+8.4%

Free cash flow$5.2B+1.0%

Valuation

See full

Market cap$85.03B-29.3%

Enterprise value$173.81B-20.2%

P/E7.6×+2.3×

P/S0.7×-0.3×

Profitability

See full

Operating margin14.7%-3.5pp

Net margin9%-9.5pp

FCF margin16.4%+0.7pp

Returns & leverage

See full

Return on equity12%-13.4pp

Debt / equity1.1×0.0×

Current ratio0.8×-0.1×

Where this comes from

Reported directly by Comcast in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The source filing: Comcast’s 10-Q, filed July 23, 2026.

Filed: Jul 23, 2026, 3:11 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0001628280-26-049360

(in millions, except share data)	June 30,2026	December 31,2025
Film and television costs	10,467	12,214
Investments	7,828	7,952
Property and equipment, net of accumulated depreciation of $62,017 and $60,754	66,127	65,680
Goodwill	53,070	61,502
Franchise rights	59,365	59,365
Other intangible assets, net of accumulated amortization of $31,818 and $39,362	19,687	22,474
Other noncurrent assets, net	14,669	13,877
Total assets	$257,548	$272,631

ITEM 1: FINANCIAL STATEMENTS

FAQ

What is Comcast's total media segment — goodwill?: Comcast (CMCSA) reported total media segment — goodwill of $12.2B in Q2 2026.
What does total media segment — goodwill mean?: This represents the intangible asset value recorded when the media segment acquires other businesses for a price exceeding the fair market value of their net identifiable assets. It reflects the premium paid for brand reputation, customer base, and intellectual property.