What is Trump Media & Technology Group's media — goodwill?

Trump Media & Technology Group (DJT) reported media — goodwill of $120.88M in Q1 2026.

What does media — goodwill mean?

Represents the intangible asset value recorded when the media segment acquires another business for a price exceeding the fair market value of its net identifiable assets. This reflects the premium paid for brand reputation, customer base, and intellectual property within the media division.

Trump Media & Technology Group DJT Media — Goodwill

Other segment segments

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$0—

Similar metrics at other companies

CMCSAMedia — Goodwill

$12.3B—

CMCSAMedia — Goodwill, Gross

$13.7B—

PSK

PSKYTV Media — Goodwill

$249M-95.2%

ADBEDigital Media — Goodwill

$3.91B+0.4%

CMCSAMedia — Goodwill, Impaired, Accumulated Impairment Loss

$1.4B—

NWSANews Media — Total Goodwill and intangible assets, net

$306M+4.8%

Other financials

Income statement

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Revenue$871.2K+6.1%

Gross profit-$629.8K-230%

Operating income-$293.5M-642%

Net income-$405.9M-1,179%

EPS (diluted)-$1.47-950%

Balance sheet

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Cash & equivalents$279.6M+91.3%

Total debt$961.8M+7,275%

Total equity$1.3B+40.5%

Total assets$2.2B+143%

Cash flow

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Operating cash flow$17.9M+284%

CapEx$7.3K+128%

Free cash flow$17.9M+284%

Valuation

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Market cap$2.18B-40.4%

Enterprise value$2.86B-22.1%

P/S584.7×-413×

Profitability

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Gross margin23.9%-52.6pp

Operating margin-22,156%-27,202pp

Net margin-29,108.3%-32,670pp

FCF margin1,120.1%+692pp

Returns & leverage

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Return on equity-101.3%-132pp

Debt / equity0.8×+0.8×

Current ratio1.1×-37.3×

Where this comes from

Reported directly by Trump Media & Technology Group in its filing.

Tagged under the XBRL concept us-gaap:Goodwill.

The official record: Trump Media & Technology Group’s 10-Q, filed May 8, 2026, on SEC EDGAR. View the filing →

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What is Trump Media & Technology Group's media — goodwill?: Trump Media & Technology Group (DJT) reported media — goodwill of $120.88M in Q1 2026.
What does media — goodwill mean?: Represents the intangible asset value recorded when the media segment acquires another business for a price exceeding the fair market value of its net identifiable assets. This reflects the premium paid for brand reputation, customer base, and intellectual property within the media division.