Cinemark Holdings CNK NCM Screen Advertising Advances — Deferred Revenue
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Where this comes from
Reported directly by Cinemark Holdings in its filing.
Tagged under the XBRL concept us-gaap:ContractWithCustomerLiability.
The official record: Cinemark Holdings’s 10-Q, filed May 1, 2026, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Cinemark Holdings's NCM screen advertising advances — deferred revenue?
- Cinemark Holdings (CNK) reported NCM screen advertising advances — deferred revenue of $304.3M in Q1 2026.
- How has Cinemark Holdings's NCM screen advertising advances — deferred revenue changed year-over-year?
- Cinemark Holdings's NCM screen advertising advances — deferred revenue decreased by 3.6% year-over-year, from $315.7M to $304.3M.
- What does NCM screen advertising advances — deferred revenue mean?
- This represents the total outstanding obligation to provide advertising services to customers for which consideration has been received or is due. It reflects the deferred revenue balance specifically associated with NCM screen advertising contracts that have not yet been fully satisfied. Monitoring this balance helps investors assess the volume of future service delivery obligations.