Coty COTY Max Factor Trademarks — Asset impairment charges
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Where this comes from
Reported directly by Coty in its filing.
Tagged under the XBRL concept us-gaap:AssetImpairmentCharges.
The official record: Coty’s 10-K, filed August 21, 2025, on SEC EDGAR. View the filing →
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Questions, answered.
- What is Coty's max factor trademarks — asset impairment charges?
- Coty (COTY) reported max factor trademarks — asset impairment charges of $84M in Q2 2025.
- What does max factor trademarks — asset impairment charges mean?
- This metric represents the non-cash expense recognized when the carrying value of the Max Factor brand intangible assets exceeds their estimated fair market value. It serves as a critical indicator of declining brand equity, shifting consumer preferences in the color cosmetics market, or strategic shifts in portfolio management. Investors monitor this charge to assess the long-term recoverability of investments in legacy beauty brands and the potential for future earnings volatility.