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Cricut, Inc. CRCT Platform — Cost of revenue

Other product segments

Products
$33.91M-45.1%

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Other financials

Income statement

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Revenue$156.3M-9.2%
Gross profit$116.4M+14.6%
Operating income$47.4M+57.5%
Net income$39.1M+59.5%
EPS (diluted)$0.19+72.7%

Balance sheet

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Cash & equivalents$266.9M-10.4%
Total debt$10.4M-22.5%
Total equity$368.2M+19.2%
Total assets$585.7M-18.8%

Cash flow

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Operating cash flow$50.4M+39.3%
CapEx$184.0K-73.7%
Free cash flow$50.2M+41.5%

Valuation

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Market cap$1.22B+3.4%
Enterprise value$966.63M+7.5%
P/E14×-2.5×
P/S1.8×+0.1×

Profitability

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Gross margin57.9%+5.8pp
Operating margin15.5%+3.7pp
Net margin12.7%+2.6pp
FCF margin25.5%-12.1pp

Returns & leverage

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Return on equity25.9%+6.9pp
Debt / equity0×0.0×
Current ratio2.5×+1.0×

Where this comes from

Reported directly by Cricut, Inc. in its filing.

Tagged under the XBRL concept us-gaap:CostOfRevenue.

The source filing: Cricut, Inc.’s 10-Q, filed August 5, 2026.

Filed
Aug 4, 2026, 8:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001828962-26-000049
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Products71,27691,415145,979174,063
Total revenue156,285172,112315,756334,746
Cost of revenue:
Platform5,9648,81615,32317,484
Products33,91361,75791,327117,375
Total cost of revenue39,87770,573106,650134,859
Gross profit116,408101,539209,106199,887
Operating expenses:

Item 1. Financial Statements (unaudited)

FAQ

What is Cricut, Inc.'s platform — cost of revenue?
Cricut, Inc. (CRCT) reported platform — cost of revenue of $5.96M in Q2 2026.
How has Cricut, Inc.'s platform — cost of revenue changed year-over-year?
Cricut, Inc.'s platform — cost of revenue decreased by 32.4% year-over-year, from $8.82M to $5.96M.
What is the long-term trend for Cricut, Inc.'s platform — cost of revenue?
Over 3 years (2022 to 2025), Cricut, Inc.'s platform — cost of revenue has grown at a 10.5% compound annual growth rate (CAGR), from $26.68M to $35.99M.
What does platform — cost of revenue mean?
This metric represents the direct costs incurred to deliver platform services, such as server maintenance, cloud infrastructure, and customer support for digital applications. Monitoring these expenses is essential for evaluating the cost-to-serve ratio and the underlying efficiency of the digital platform. Lower costs relative to revenue indicate a more efficient delivery model for software and subscription services.

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