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Cricut, Inc.

CRCT

Cricut operates a creative technology platform that integrates cloud-based design software with connected cutting machines and specialized materials.

Market cap
$940.35M-9.8%
Revenue$705.6M-0.3%
Net income$73.1M+9.0%
Free cash flow$161.1M-39.7%
EPS (diluted)$0.34+13.3%
Trailing twelve months · change vs. prior year

Earnings

Next report

Aug 4, 2026 (In 6 days)
Revenue estimate$160.0M
EPS estimate$0.04

Financials

Q1 2026

Income statement

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Revenue$159.5M-1.9%
Gross profit$92.7M-5.7%
Operating income$22.9M-22.0%
Net income$20.3M-15.0%
EPS (diluted)$0.10-9.1%

Balance sheet

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Cash & equivalents$236.5M-6.2%
Total debt$10.7M-26.3%
Total equity$357.5M-27.1%
Total assets$543.8M-20.2%

Cash flow

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Operating cash flow$26.9M-56.1%
CapEx$3.4M+67.0%
Free cash flow$23.5M-60.3%

Valuation & ratios

Valuation

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Market cap$940.35M-9.8%
Enterprise value$714.54M-11.1%
P/E12.9×-2.3×
P/S1.3×-0.2×

Profitability

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Gross margin54.5%+3.7pp
Operating margin12.7%+1.4pp
Net margin10.4%+0.9pp
FCF margin22.8%-14.9pp

Returns & leverage

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Return on equity17.2%+4.4pp
Debt / equity0.0×
Current ratio2.7×-0.6×

Segments

By geography

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North America$118.6M-7.0%
International$40.9M+16.6%

By product

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Platform$84.8M+6.0%
Products$74.7M

Competitors

Profile

Cricut operates a creative technology platform that integrates cloud-based design software with connected cutting machines and specialized materials. The company enables users to design and manufacture personalized DIY goods, ranging from custom apparel and greeting cards to home decor. Its business model leverages a virtuous cycle of hardware sales that drive long-term recurring subscription revenue and repeat purchases of consumables.

Competitive position

Cricut maintains a leading position in the connected craft space through a closed-loop ecosystem of hardware, software, and materials that fosters high user switching costs.

GeographiesGlobal, North America
Customer segmentsMakers, Crafters, Home-based entrepreneurs
Business modelRazor-and-blade, Subscription SaaS, Direct-to-Consumer (DTC), E-commerce
SuppliersElectronic component manufacturers, Raw material suppliers (vinyl, paper, wood), Cloud infrastructure providers, Content creators and artists
CustomersBig-box retailers, Specialty craft stores, Direct-to-consumer online shoppers
Listed2021
Employees620.0
CEOAshish Arora
Websitecricut.com
FilingsSEC EDGAR

Questions, answered.

What is Cricut, Inc.'s market cap?
Cricut, Inc. (CRCT) has a market capitalization of $940.3M and trades on NASDAQ.
What is Cricut, Inc.'s revenue and profitability?
Cricut, Inc. generated $705.6M in trailing twelve-month revenue with net income of $73.1M, representing a net margin of 10.4%. Gross margin stands at 54.5%, with free cash flow of $161.1M. These figures are based on the Q1 2026 filing.
Who are Cricut, Inc.'s competitors?
Cricut, Inc.'s key competitors include Adobe, Albany International Corp Class A, XPEL, Inc. Common Stock, and others. These companies compete in similar markets and product categories.
Who does Cricut, Inc. partner with?
Cricut, Inc.'s notable partners include Amazon, Best Buy, Costco, and others.
Where is Cricut, Inc. headquartered?
Cricut, Inc. is headquartered in United States of America and employs approximately 620 people. It has been publicly traded since 2021.