What is Cricut, Inc.'s products — revenue?

Cricut, Inc. (CRCT) reported products — revenue of $71.28M in Q2 2026.

How has Cricut, Inc.'s products — revenue changed year-over-year?

Cricut, Inc.'s products — revenue decreased by 22.0% year-over-year, from $91.42M to $71.28M.

What does products — revenue mean?

This metric captures the total income generated from the sale of physical products within the specified business segment. It reflects the market demand for the company's hardware and physical goods offerings. Tracking this revenue stream helps assess the company's ability to drive top-line growth through its core product portfolio.

Cricut, Inc. (CRCT) Products — Revenue

Screener

Other product segments

Platform

$85.01M+5.3%

Similar metrics at other companies

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$290.82M+28.9%

ITRIProduct revenues — Revenue

$453.46M-12.3%

SNDXNet Product Revenues — Revenue

$31.21M+1,526%

KOPNNet Product Revenues — Revenue

$5.42M-41.2%

OISProducts — Revenue

$92.58M-7.9%

FTIProducts — Revenue

$1.21B+39.0%

Other financials

Income statement

See full

Revenue$156.3M-9.2%

Gross profit$116.4M+14.6%

Operating income$47.4M+57.5%

Net income$39.1M+59.5%

EPS (diluted)$0.19+72.7%

Balance sheet

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Cash & equivalents$266.9M-10.4%

Total debt$10.4M-22.5%

Total equity$368.2M+19.2%

Total assets$585.7M-18.8%

Cash flow

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Operating cash flow$50.4M+39.3%

CapEx$184.0K-73.7%

Free cash flow$50.2M+41.5%

Valuation

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Market cap$1.27B+5.5%

Enterprise value$1.01B+10.3%

P/E14.5×-2.3×

P/S1.8×+0.2×

Profitability

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Gross margin57.9%+5.8pp

Operating margin15.5%+3.7pp

Net margin12.7%+2.6pp

FCF margin25.5%-12.1pp

Returns & leverage

See full

Return on equity25.9%+6.9pp

Debt / equity0×0.0×

Current ratio2.5×+1.0×

Where this comes from

Reported directly by Cricut, Inc. in its filing.

Tagged under the XBRL concept us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax.

The source filing: Cricut, Inc.’s 10-Q, filed August 5, 2026.

Filed: Aug 4, 2026, 8:00 PM EDT
Fiscal quarter: Q2 FY2026
Calendar quarter: Q2 2026
Accession: 0001828962-26-000049

Line item	Three Months Ended June 30, 2026	Three Months Ended June 30, 2025	Six Months Ended June 30, 2026	Six Months Ended June 30, 2025
Revenue:
Platform	$85,009	$80,697	$169,777	$160,683
Products	71,276	91,415	145,979	174,063
Total revenue	156,285	172,112	315,756	334,746
Cost of revenue:
Platform	5,964	8,816	15,323	17,484
Products	33,913	61,757	91,327	117,375
Total cost of revenue	39,877	70,573	106,650	134,859

Item 1. Financial Statements (unaudited)

FAQ

What is Cricut, Inc.'s products — revenue?: Cricut, Inc. (CRCT) reported products — revenue of $71.28M in Q2 2026.
How has Cricut, Inc.'s products — revenue changed year-over-year?: Cricut, Inc.'s products — revenue decreased by 22.0% year-over-year, from $91.42M to $71.28M.
What does products — revenue mean?: This metric captures the total income generated from the sale of physical products within the specified business segment. It reflects the market demand for the company's hardware and physical goods offerings. Tracking this revenue stream helps assess the company's ability to drive top-line growth through its core product portfolio.