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Cricut, Inc. CRCT Products — Gross Profit

Other segment segments

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$79.05M+10.0%

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Other financials

Income statement

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Revenue$156.3M-9.2%
Gross profit$116.4M+14.6%
Operating income$47.4M+57.5%
Net income$39.1M+59.5%
EPS (diluted)$0.19+72.7%

Balance sheet

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Cash & equivalents$266.9M-10.4%
Total debt$10.4M-22.5%
Total equity$368.2M+19.2%
Total assets$585.7M-18.8%

Cash flow

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Operating cash flow$50.4M+39.3%
CapEx$184.0K-73.7%
Free cash flow$50.2M+41.5%

Valuation

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Market cap$1.27B+5.5%
Enterprise value$1.01B+10.3%
P/E14.5×-2.3×
P/S1.8×+0.2×

Profitability

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Gross margin57.9%+5.8pp
Operating margin15.5%+3.7pp
Net margin12.7%+2.6pp
FCF margin25.5%-12.1pp

Returns & leverage

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Return on equity25.9%+6.9pp
Debt / equity0.0×
Current ratio2.5×+1.0×

Where this comes from

Reported directly by Cricut, Inc. in its filing.

Tagged under the XBRL concept us-gaap:GrossProfit.

The source filing: Cricut, Inc.’s 10-Q, filed August 5, 2026.

Filed
Aug 4, 2026, 8:00 PM EDT
Fiscal quarter
Q2 FY2026
Calendar quarter
Q2 2026
Accession
0001828962-26-000049
Line itemThree Months Ended June 30, 2026Three Months Ended June 30, 2025Six Months Ended June 30, 2026Six Months Ended June 30, 2025
Products:
Revenue$71,276$91,415$145,979$174,063
Cost of revenue33,91361,75791,327117,375
Gross profit$37,363$29,658$54,652$56,688
Consolidated:
Revenue$156,285$172,112$315,756$334,746
Cost of revenue39,87770,573106,650134,859
Gross profit$116,408$101,539$209,106$199,887

Item 1. Financial Statements (unaudited)

FAQ

What is Cricut, Inc.'s products — gross profit?
Cricut, Inc. (CRCT) reported products — gross profit of $37.36M in Q2 2026.
How has Cricut, Inc.'s products — gross profit changed year-over-year?
Cricut, Inc.'s products — gross profit increased by 26.0% year-over-year, from $29.66M to $37.36M.
What does products — gross profit mean?
This metric represents the total profit generated by the Products segment after deducting the direct costs associated with producing and delivering those goods. It serves as a key indicator of the segment's core operational efficiency and pricing power before accounting for operating expenses. Investors use this to evaluate the profitability of the hardware and physical goods business model.

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