What is Cronos Group's sales & marketing?

Cronos Group (CRON) reported sales & marketing of $5.62M in Q1 2026.

How has Cronos Group's sales & marketing changed year-over-year?

Cronos Group's sales & marketing increased by 23.0% year-over-year, from $4.57M to $5.62M.

What is the long-term trend for Cronos Group's sales & marketing?

Over 3 years (2022 to 2025), Cronos Group's sales & marketing has grown at a 2.8% compound annual growth rate (CAGR), from $20.05M to $21.76M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

Cronos Group CRON Sales & Marketing

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Segments

By segment

See full

Reportable Segment$5.62M+23.0%

Other financials

Income statement

See full

Revenue$45.2M+40.1%

Gross profit$19.2M+39.5%

Operating income-$1.8M+55.0%

Net income$13.8M+125%

EPS (diluted)$0.04+100%

Balance sheet

See full

Cash & equivalents$821.9M+3.0%

Total debt$1.3M-27.8%

Total equity$1.1B+0.7%

Total assets$1.2B+1.6%

Cash flow

See full

Operating cash flow$10.9M+620%

CapEx$1.9M-87.7%

Free cash flow$9.0M+152%

Valuation

See full

Market cap$1.01B+42.3%

Enterprise value$192.08M-352%

P/S6.4×+0.6×

Profitability

See full

Gross margin42.7%+15.1pp

Operating margin-9.5%-4.3pp

Net margin-1.1%-40.8pp

FCF margin16.6%+13.3pp

Returns & leverage

See full

Return on equity-0.2%-4.8pp

Debt / equity0×0.0×

Current ratio21.9×-5.9×

Where this comes from

Reported directly by Cronos Group in its filing.

Tagged under the XBRL concept us-gaap:SellingAndMarketingExpense.

The official record: Cronos Group’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is Cronos Group's sales & marketing?: Cronos Group (CRON) reported sales & marketing of $5.62M in Q1 2026.
How has Cronos Group's sales & marketing changed year-over-year?: Cronos Group's sales & marketing increased by 23.0% year-over-year, from $4.57M to $5.62M.
What is the long-term trend for Cronos Group's sales & marketing?: Over 3 years (2022 to 2025), Cronos Group's sales & marketing has grown at a 2.8% compound annual growth rate (CAGR), from $20.05M to $21.76M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.