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Driven Brands Holdings Inc. DRVN Advertising — Operating expense
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Where this comes from
Reported directly by Driven Brands Holdings Inc. in its filing.
Tagged under the XBRL concept us-gaap:OperatingCostsAndExpenses.
The source filing: Driven Brands Holdings Inc.’s 10-Q, filed August 6, 2026.
- Filed
- Aug 6, 2026, 4:12 PM EDT
- Fiscal quarter
- Q2 FY2026
- Calendar quarter
- Q2 2026
- Accession
- 0001804745-26-000075
| (in thousands, except per share amounts) | Three Months Ended / June 27, 2026 | Three Months Ended / June 28, 2025 / As Restated and Recast | June 27, 2026 | June 28, 2025 / As Restated and Recast |
|---|---|---|---|---|
| Total net revenue | 507,416 | 475,213 | 991,857 | 922,825 |
| Operating expenses: | ||||
| Company-operated store expenses | 208,643 | 192,322 | 403,900 | 379,445 |
| Advertising expenses | 30,098 | 27,040 | 58,933 | 52,365 |
| Supply and other expenses | 43,764 | 39,153 | 83,531 | 74,590 |
| Selling, general, and administrative expenses | 129,704 | 150,520 | 261,515 | 275,179 |
| Depreciation and amortization | 22,157 | 19,129 | 43,488 | 39,440 |
| Total operating expenses | 434,366 | 428,164 | 851,367 | 821,019 |
Item 1. Financial Statements (Unaudited)
FAQ
- What is Driven Brands Holdings Inc.'s advertising — operating expense?
- Driven Brands Holdings Inc. (DRVN) reported advertising — operating expense of $30.1M in Q2 2026.
- How has Driven Brands Holdings Inc.'s advertising — operating expense changed year-over-year?
- Driven Brands Holdings Inc.'s advertising — operating expense increased by 11.3% year-over-year, from $27.04M to $30.1M.
- What is the long-term trend for Driven Brands Holdings Inc.'s advertising — operating expense?
- Over 4 years (2021 to 2025), Driven Brands Holdings Inc.'s advertising — operating expense has grown at a 9.8% compound annual growth rate (CAGR), from $74.77M to $108.77M.
- What does advertising — operating expense mean?
- This metric captures the total costs incurred to operate and deliver advertising and promotional services to the company's network. It includes expenditures related to media placement, creative development, and administrative support required to maintain the segment's service offerings.
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